A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
So where is that crystal ball when you need it? This week’s latest and greatest Web-writing news is ripe with speculation and projections. Perhaps inspired by comScore’s recent release of 1st quarter industry data, internet marketers of all persuasions seem focused on trends and the future. Content marketers discuss where they’re heading, SEO & search […]
Jill Whalen will always have a special place in my heart. Back in the day, we had a lot of “firsts” together. We spoke at Search Engine Strategies for the first time together. We presented at our first international conference together. And we created RankWrite together, the first newsletter that discussed SEO and copywriting. Jill was also […]
Greetings and welcome back! Today, Heather addresses a collective, anxious concern about writing SEO copy given Google’s latest Panda slap, the “over-optimization” penalty: Help! Is my Web content over-optimized? While it is true that Google has made a lot of changes and is cracking down on content, the upshot is: don’t freak out! It will […]
Mystery…suspense…who dun it…and why? In this week’s latest and greatest Web-writing news, SEO & search pro’s suspect a sneaky weekend Panda update is behind maimed rankings, social media marketers investigate why Facebook really bought Instagram, while content marketers (not so mysteriously) talk up blogging and email marketing. Many twists & turns in this week’s episode […]
Measuring the success of your SEO campaign isn’t always black and white. There are so many factors affecting the impact of your SEO work that it isn’t always possible to pinpoint exactly what is and isn’t working. You could drive yourself crazy by checking you site’s analytics every hour and panic over small changes, but […]
Greetings dear Web writers! Today we’ve gathered our top 5 down-and-dirty, most elemental SEO copywriting videos for you. Whether you’ve lost your SEO way or have yet to find it, or if you just need an SEO 101 refresher, these 5 brief videos will help you get your SEO mojo on. Kinda like finding a […]
Information is power: In this week’s latest and greatest Web-writing news, marketers are handed volumes of information garnered from the latest industry research and surveys. SEO and search pro’s face some 50 Google updates, social media marketers digest the latest industry survey report, while content marketers examine every which way to better their business. These […]
Greetings! Today we’re featuring our top three SEO copywriting video posts on how to write killer sales copy. Writing sales copy can be difficult! The art of persuasive writing does not always come naturally or easily to copywriters, especially if they are not trained in direct response theory and best practices. Good sales copy does […]
In this week’s latest and greatest web-writing news, internet marketers from all corners are buzzing up the web like frantic bees. Content marketers talk site conversions, optimization and visibility, the SEO and search community discuss highlights from SES New York, linking, and (of course) Google’s semantic search and over-optimization penalty, while social media marketers chirp […]
Welcome back! In this week’s web-writing video tip, Heather addresses a question that she’s been asked repeatedly in the past week: “How can I write high-ranking copy for my one-page site?” You may be wondering why you would even want a one-page site, thinking “wouldn’t I just want to build out more content to the […]
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