A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
I am a beginning SEO web writer with 30 years of business and technical writing knowledge and experience. As an online web writer certified in SEO, I specialize in copywriting for small businesses. I have an extensive background in training business and technical writers to communicate clearly. My clients have included major aerospace companies as […]
Greetings! In today’s video, Heather discusses how to check your sales copy to detect common and costly mistakes – those she has witnessed time and again in her long SEO copywriting career. It’s true, writing sales copy is really difficult if you’ve never done it before. There are several ways you can inadvertently go wrong, […]
Yet another busy week is captured in this edition of the latest and greatest Web writing news! “Data retention” legislation usurps SOPA as the newest threat to online privacy and freedom, while Apple’s astonishing first-quarter $13.1 billion profit has all online marketers in a state of shock and awe. Meanwhile, the big G is roasting […]
For many of us, writing sales pages can be challenging. Fortunately, there is a rich resource you can tap for crafting convincing sales copy: tune in and learn how you can draw on your happy customers’ testimonials for the specific content you need to write a killer sales page: Sales writing can be challenging… You […]
Politics literally darken the internet in this week’s latest and greatest Web-writing news, as the SOPA (Stop Online Piracy Act) legislation has provoked industry backlash and a worldwide protest by site owners – including heavies like Wikipedia and Reddit – in the way of website “blackouts.” (They are occuring today, in fact, for 12 hours). […]
Share with us a bit about your background. How did you come to be a freelance copywriter? How I began my career as a web copywriter is a bit of a winding road. After working as a human resource professional in the corporate sector for 14 years, I started getting restless and decided to start […]
Greetings! As you might have guessed, today’s how-to video builds on last week’s “3 business blogging tips for beginners.” While thinking about that post, Heather realized that there were definitely more than just those three blogging tips to share, and so she created three more to do with the realities of time management and scheduling, […]
In this week’s latest and greatest web-writing news, there’s still much buzz to do with 2012 trends and predictions spliced with backward glances at 2011. But, as you’ve probably noticed, the New Year is well underway – and Google’s “Search, plus Your World” is making a splash. Catch the newest wave of industry news with […]
Welcome back! Today’s video offers three actionable business blogging tips for beginners, as well as for those of you who may be a bit “rusty.”’ Heather thought business blogging would be a timely topic, as many business owners resolved to either start blogging or do more of it this New Year. They’ve seen the stat’s […]
Happy New Year! Time to make use of that bookmarks feature, as the best of 2011 and trends for 2012 flood the web in this first Web-writing roundup of 2012. From content to social media marketing, SEO and search, here’s a content curator’s dream of links – and fine fresh stuff to kick off the […]
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