Not another thankful post!

Glass is half fullYes, it’s that time of year again. Thanksgiving (in the United States) is coming and the posts about being thankful are all around.

It’s not just blog posts. Since November 1st, Facebook has been filled with people listing something they are thankful for each day of the month.

I have yet to write what I am thankful for and I was really resisting writing one of these posts.

That being said, I have to write this post. Let me explain.

That glass is half empty

This year has not been very kind to me.

About one week after I turned 41, I broke my nose playing softball. I took it in stride and figured that breaking my nose was going to be the worst thing that happened to me this year.

Yeah, I was wrong.

Not to be a Debbie Downer, but here are some of the not-so-great things that happened this year:

  • My 10-year marriage (12-year relationship) ended, ironically right before DOMA was overturned.
  • My copywriting business went from full-time to part-time because I needed to supplement my income with a 9-to-5 job.
  • My father-in-law lost his battle with cancer.
  • My mother ended up in the ICU after she turned blue in the ambulance on the way to the hospital.
  • A friend was diagnosed with an aggressive form of breast cancer.

That’s quite the list, isn’t it?

Let’s see that half-full glass

It would be easy to focus on all of that (and the other negative events that didn’t get included), but then I would just be miserable.

Instead, I need to find the silver linings … the bright spots of the year. After looking at that list, you might think that I have little to be thankful for. It’s not true.

So let me tell you just some of the things I am thankful for this year:

  • My mom is out of the hospital and is on the road to recovery.
  • I am going to spend Thanksgiving with my family (including my mom). Because I live on the opposite coast, I haven’t seen them since anything on the above list occurred.
  • The end of my marriage was very hard, but it was amicable. Truth be told, we ended the marriage so we could stay friends.
  • My ex-wife (well, we’re not divorced yet, but we’re in the process) and I have made the transition from wives to best friends. There were a few bumps, but overall it was pretty easy and quick.
  • I am rediscovering who I am and learned that I am able to stand on my own.
  • I surprised myself and have started dating someone special. She makes me very happy.
  • Two of my best friends welcomed twins into their lives … and these two babies are adorable (and healthy)!
  • These changes in my life – especially the switch in my business – allow me to take a step back and assess what I want to do with my business and my life.
  • The view from my new apartment is wonderful!
  • I was reminded that I have some wonderful and supportive people in my life who have helped me through this transition. (Including Heather – thank you!)

What the heck does this have to do with copywriting?

So, is this just another “I’m so grateful” post that is all about my journey? Not entirely.

There are lessons you can learn from my year.

Life is not always easy. Running your own copywriting business can be difficult. Heck, being an in-house writer has its bumps.

It is how you handle these bumps that will help you.

Too often it can be easy to only focus on what is going wrong. When this happens, you run the risk of getting caught in a cycle. Soon, you only focus on the negative issues and you find yourself in a vicious cycle. If you don’t let yourself find the silver linings – trust me they are there if you look – you will not be able to break free of the negativity and you will become stagnant.

You will find yourself hating your job or your business and you will lose your muse.

In this week of Thanksgiving, your job is to step back and take a few minutes to list the positives in your business and your life. What are you thankful for? It doesn’t have to be anything momentous – what makes your day a little brighter?

Make a list of what you are thankful for and keep it by your computer.

As the days go by, if you find yourself stuck in a negative funk, take out the list and remind yourself of the positives in your business.

Have a wonderful week everyone and Happy Thanksgiving!

PS – I wrote this post before I read Heather’s wonderful post Yes, failure is an option! Her post really struck a chord with me – the first two items on my “half-empty” list could easily fit into the failure category. Thankfully life has taught me how to grow stronger from adversity. If you haven’t read the post, read it now.


Photo credit: © Photographer: Duncan Noakes | Agency:

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Woot! Are you having fun with your copy?

Thesaurus Shirt from Woot!

Woot! Shirt

Have you ever visited Woot!?

You may think that it’s just another online bargain website. Technically, that is true. But, even if you don’t want to find a limited-time offer on some random item or find an awesome shirt, as a copywriter, you need to check out this website.

Why? Because Woot! doesn’t just sell merchandise – it sells stories.

Get the specs and more

When you check out a featured item on Woot!, you will be able to find the basic information you find on other websites: product specifications, warranty information, shipping notes, etc.

But wait! There’s more!

You also will be treated with a fun introduction. What do I mean by fun? The Woot! writers let their imaginations go!

For example, the content for a recent tablet named all 32 of the device’s gigabytes. Some of my favorites include:

  • Gigglypuff
  • Sir Gigsalot
  • Whoopi Gigberg

Each product has a unique, funny story … even if the writers admit that they really don’t have anything to say. No matter the product, they still say something that keeps you reading.

Let your inner Woot! writer loose

Chances are you can’t write exactly like they do on Woot! However, you can harness some of that creativity.

Even B2B websites have some room for creative copy. You don’t have to sound like everyone else. You can reach your target audience and still have some fun. You can spice up your writing and turn up your creativity.

Here’s your task for this week: check out Woot! Poke around a bit and see what their content is all about. Then, embrace your inner Woot! writer and rewrite one page or write a blog post using your Woot! muse.

Time’s running out on Heather’s Copywriting Business Bootcamp! Learn how to make more money, faster. Save 10% until 11/13/13 with coupon code SECRETS.

This is the best post ever!

BestRecently, a member of the SEO Copywriting LinkedIn group started an interesting discussion. He asked what group members thought about the overuse of words like “perfect,” when “fine” or “okay” would suffice.

He questioned the surge in hyperbolic speech and wondered if certain words were losing their meaning.

This got me thinking – first, about exaggeration, then about the changing definitions of words (don’t get me started on the new definition of “literally”), then about sales people.

Did I lose you with that last one?

How many times have you heard that this is the “best” product or that a lawyer is the “best” personal injury attorney?

This isn’t just a relaxed use of the English language. These claims are meant to entice you, the potential client.

But do you believe it? Unless you’re Buddy the Elf from Elf, who believed the “World’s Best Cup of Coffee” sign in the window of a random New York dive, you probably don’t believe these claims. In fact, claims like these may make you question the product or service provider.

Are you the best?

There is nothing wrong with boasting about your product or service. However, whatever claims you make should be backed up.

Don’t say, “We make the best widgets,” if you can say, “Our widgets were ranked #1 in customer satisfaction by Consumer Reports.”

Don’t use puffery, when you can prove your point with facts. People can tell when you are trying to sell to them and possibly mislead them. Phrases like “best online marketer” and “everyone loves our product” trigger people’s BS meters.

You can win more people over by using:

Be the right provider, not the “best”

Take a look at your website. Are you using puffery to try to sell your product or services? It’s time to stop.

Pick one page and clear away the hyperbole and generic information. Give your readers something to believe and a reason to trust your products and services. If you do that, you may just become the best.


Photo credit: ©

SEO content & social media marketing synergy: 3 perspectives

Three takes on the interplay between social media and SEO content are featuredIt’s that time again, when we feature some of our best guest author content. And this time, we’re showcasing authors who have touched on social media and its role in SEO content marketing.

As we all know, SEO copywriting and content marketing don’t occur in a vacuum. Optimizing for the human reader has become paramount, and Google has made it clear that in its algorithms, content quality and source authority are key. And so in both establishing and reflecting content relevancy and credibility to readers, social media promotion and sharing have become integral to the SEO content marketing process.

Read on to learn what some of the best minds in the online marketing industry have to say about the synergy of social media and SEO content!


Wake up! You're in the social SEO copywriting businessWake up, you’re in the social SEO copywriting business!

Miranda Miller notes “there are literally hundreds of factors affecting your content’s search ranking, not the least of which are trust, authority, and engagement” and that “social media is hands down the best content promotion tool out there.” Indeed. She then goes on to share solid strategies to “bake” social promotion into your content “right from the planning phase.” If you missed this reader favorite on holistic marketing the first time around, be sure to read it and bookmark it for reference!


SEO co-citations:What they are & why they matterSEO co-citations: What they are & why they matter

Jayson DeMers explains the anatomy of SEO co-citations and why we should care about (and utilize) this strategy. With the demise of traditional link building and the end of tactics aimed at passing page rank (which of course is a good thing), co-citations are an indirect way to “share” authority with a well-established site already endowed with “Google respect.” As DeMers writes, “co-citations can be a little difficult to wrap your head around,” but he does an excellent job of explaining (and illustrating) what they are, how they work, and most importantly, why they matter in the brave new world of social SEO.


Leveraging content relationships & social proof for CROLeveraging content relationships & social proof for conversion rate optimization

Andrew Isidoro focuses on optimizing conversion rates by using social proof from content marketing and content relationships developed through guest blogging to drive qualified traffic to your site. Using social proof examples from Blueglass UK as well as the content relationship between Distilled and Moz, Isidoro also delves into how to use custom, personalized landing pages “to help create a seamless transition from your guest content onto your own website, and maintain the brand connection between the two.” A must-read for any serious SEO content marketer!


photo thanks to webtreats


Be a loser like me

Loser-Like-Me“My name is Amy and I am a New York Giants fan.”

“Hi Amy.”

If you have been following the NFL this season, you know that the Giants are 0-6 so far. You would think that this is something that would make me hang my head in shame or abandon my team – especially since I have been teased mercilessly by some of my friends.


In fact, the day after loss number six, I proudly wore one of my New York Giants t-shirts.

Am I disappointed with their record? Of course.

Will I continue to root for my team and tell people I am a Giants fan? Absolutely.

The Giants are having a horrible year, but they are a great team. They have won the Super Bowl four times (twice since 2007), have won four NFL Championships (before the Super Bowl), and have made it to the post season more than 30 times.

You can call me (or the team) a loser, but I know that the Giants will once again have a winning record – although probably not this season. You don’t walk away from your team because another team suddenly looks better. I am still proud to be a Giants fan and will continue to cheer them on.

What the heck does this have to do with writing or SEO?

It may seem odd that I am talking about a losing football team on an SEO copywriting blog, but I have a point. I promise.

It seems like every year or so, someone declares that copywriting is dead. (Don’t believe me, check here, here, and here). Something “better” comes along and everyone jumps on the bandwagon and scoffs at those of us who stick with good copywriting.

The truth is well-written copy has been – and will continue to be – an important component for websites to perform well. Don’t believe me? Perhaps you haven’t heard about Google’s latest update, Hummingbird.

As Heather pointed out in her Hummingbird post, Google wants websites to have “original, high-quality content.” That’s right; quality content – not some shortcut or trick – is the winner here.

If you have stuck with quality content over the years, you can proudly look to those who praised the quicker ways to high rankings in the SERPs and say, “You want to be a loser like me.”

(If you were led astray by “sexier” techniques, it’s not too late to give your website a content makeover. You better get moving – it will be a rebuilding year.)

SEO content marketing roundup, week ending Oct. 2

Cat hunts for birds and keywordsHi everyone and welcome to my inaugural roundup!

Laura Crest did such an awesome job getting the roundup going, building it up to what it is today and keeping you updated on the latest industry news. I’m continuing the roundup where she left off to keep on giving you more of the content you crave!

Anything you’d like to see in the roundup? I’d love your suggestions!

This week, the search world is abuzz about Google tossing all search terms into the (not provided) basket. Businesses and search professionals need to adjust to the changes, and we’ve got you covered with insights and strategies from around the Web.

Content Marketing

Convince & Convert’s Barry Feldman tells us how to create content for a boring industry in “7 Content Marketing Poop Scoops”.

Learn “What the Best Business Bloggers Do (And You Should Too)” from HubSpot’s Corey Eridon.

From our own SEO Copywriting blog, Courtney Ramirez gives us “Adapting to visual content: 3 musts for the SEO copywriter”.

Joe Pulizzi writes “How to Create an Influencer Plan that Drives Your Content Marketing” on Copyblogger.

Content Marketing Institute‘s Mike Murray gives us “Editorial Plan Best Practices: Prime Your Content Marketing for Success”.

Mark Schaefer shares “The truth behind why my blog sucked for two years” over on Schaefer Marketing Solutions.

Seth Godin tells us that “Category of One is a Choice”.

Here are “5 New Content Monetization Services You May Not Know About” from Social Media Today‘s Kay Singh.

Inc.‘s Dave Kerpen shares “6 Reasons Companies Fail at Content Marketing”.

Vertical Measures gives us “Top 7 Reasons Why Your Content Pages Load Slowly” by David Gould.

Paul Santello tells us “How to achieve true video integration” at iMedia Connection.

SEER Interactive gives us “10 Quick Ideas for Producing Video Content” by Chad Gingrich.

David Edelmin writes “Creativity Is Hard Work” on LinkedIn.

Social Media Explorer‘s Jason Spooner shares “Planning for Spontaneity”.

Joe Pulizzi writes “2014 B2B Content Marketing Research: Strategy is Key to Effectiveness” over at Content Marketing Institute.

Search Engine People‘s Alicia Lawrence says “Let Your Eyes Guide Your Content Marketing”.


(John Hall lists a number of great conferences for online marketers, businesses and entrepreneurs at Forbes).


SEO & Search

Rand Fishkin gives us “The First Existential Threat to SEO” at Moz.

There are “5 Reasons You’ll Need to Increase Your SEO Budget in 2014”, according to Search Engine Journal’s Jayson DeMers.

Search Engine Watch’s Glenn Gabe shares “The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work”.

Search Engine People’s Darla Grant-Braid tells us “How Google’s Keyword Encryption Will Bring Buyer Personas to The Forefront”.

Danny Goodwin gives us “Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine” from Search Engine Watch.

HubSpot’s Jeff Quipp explains “Why You Should Stop Using Google Rankings as Your Primary SEO KPI”

Magnitude Media’s Leslie Poston says “Google Killed Keywords, And Savvy Content Marketers Are Fine With That”

“Google introduces new ‘Hummingbird’ search algorithm” and Reuters explains.

George Freitag shares how “Team Portent Weighs In On the Loss of Organic Keywords”.

Econsultancy‘s Graham Charlton writes “Google’s keyword data apocalypse: the experts’ view”.

Haukur Jarl shares “Updates to AdWords Conversion Tracking” at State of Digital.

ReelSEO gives us “Google’s Hummingbird Update And The Implications For Video SEO” by Carla Marshall.

Barry Schwartz writes “Reporting Delay In Google Webmaster Tools Search Queries for Search Engine Roundtable.

Courtney Ramirez reports “Google Playing it Safe With Search” for Endurance Marketing.

Kate Gramlich Roumbos shares “Hummingbird: Move Over Caffeine, Hello Sweet Nectar” on GHERGICH & Co.

Lukas Oldenburg tells us “Why branded search traffic from Google Chrome has almost disappeared” over at Web Analytics World.

Bill Slawski writes “The Google Hummingbird Patent?” over at SEO by the Sea.

SEO Theory‘s Michael Martinez posts “Keyword Magic, or How I Learned to Be an SEO (again)”.

Duane Forrester writes on Bing’s Webmaster Blog “Loss of Data Needn’t Mean Loss of Direction”



Social Media Marketing

Matt McGee fills us in on the latest Google+ integration in Search Engine Land’s “Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page”.

Corey Shelton tells us how to “Kill It on Facebook by Being TAGFEE” on The Moz Blog.

“Pinterest launches Article Pins to target readers” Social Fresh’s Nick Cicero posts.

Social Media Examiner’s John Lee Dumas shares “3 Unique Ways to Get Started With Business Podcasting”

TechCrunch’s Josh Constine shares the news everyone’s been waiting for: “Facebook Lets You Edit Posts After Sharing On Android And Web Now, iOS Soon”.

WordPress‘ Social Media Buz Blog gives us “10 Questions to Ask Yourself Before you Start your Social Media Strategy”.

Mila Araujo writes “Using Hashtags in Social Media: A How-To Guide” for Social Media Today.

Fast Company‘s Belle Beth Cooper gives us “A Scientific guide to Maximizing your Impact on Twitter, Facebook and Other Digital Media”.

“Not Verified? Here’s The Twitter View From Where I’m Sitting” Alex Wilhelm reports from TechCrunch.

UpCity shares a “Beginner’s Guide to Creating a Pinterest Account for your Business” by John Anyasor.

Belle Beth Cooper shares “The surprising history of Twitter’s hashtag and 4 ways to get the most out of them” from The Buffer blog.

Marketo‘s Maggie Jones writes “The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?”

Zeke J. Miller and Denver Nicks report “Which Tweets Will Survive the Government Shutdown?” at TIME Swampland.

Social Media Examiner‘s Jamie Turner posts “6 Powerful Ways to Improve Your Social Mobile Marketing”.

John Anyasor writes “How to Engage your Google Plus Followers and 20 Examples That Prove It” for UpCity.

memeburn‘s Lauren Granger posts “Facebook gets creepier, adds status updates and posts to Graph Search”.


(For an all-in-one listing and description of social media, content and inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Ian Barbour (Cat hunting for birds)

Don’t lose that fantastic idea!

Where are your ideas hiding?When you sit down to write, do you wonder what happened to all of your amazing content ideas?

I’ve been there. I become frustrated because I remember that I had the perfect idea. In fact, it was so perfect I was sure I would remember it later. Well, it’s later and that perfect idea has vanished.

How about you? Have you experienced this frustration?

Playing hide-and-seek with your ideas

It’s as if your fantastic ideas have discovered an incredible hiding place. You wonder where they went. If you are lucky, you may be able to find them hiding in the recesses of your mind.

However, too often, your ideas win the game of hide-and-seek and don’t come out until you have given up and moved on … and even then, they may stay hidden.

Capture your ideas before they hide

Found you!

Found you!

Too often, you have an epiphany at the most inconvenient time, including:

  • While you are working on another project
  • When you are taking a shower
  • As you are falling asleep or just waking up

No matter when these flashes of brilliance occur, you need to capture them.

But how?

The key to capturing these ideas is to be prepared. Set up methods to capture these ideas. Some tools that can assist you with this include:

  • Parking lot: Create a virtual space to “park” your ideas until you need them. You can do this in a Word document, through Evernote or other software. This is very helpful when you are working on another project and just need to get your idea down.
  • Shower notepad: Yes, they actually make waterproof notepads for your shower. And, yes, I own AquaNotes. These notepads are great for keeping your ideas from going down the drain (pun intended).
  • Notepad and pen by bed: This may be a simple concept, but if you get ideas while falling asleep, this lets you jot them down quickly and get back to sleep. Sure, they may be difficult to decipher in the morning, but you have a better chance of reading your handwriting than remembering that fleeting thought if you didn’t write it down.
  • Recorder apps: When you are driving or exercising you may get an amazing idea. Use an app on your smart phone to capture those ideas without endangering yourself or ending your workout.

Where are your ideas?

Your homework is to determine where you seem to get the most inspiration … that you later forget. Once you know where you are most vulnerable, put a tool (or two) in place to help you capture future ideas.

Do you have a method for capturing your ideas? I’d love to hear them.

SEO content marketing roundup, week ending September 25th

Google's move to 100% data encryption headlines this week's online marketing news.In this week’s latest and greatest online marketing news, Google’s move towards eclipsing all keyword data (except for its PPC advertisers) grabs the headlines.

Other highlights include mobile marketing, visual and video content marketing, the question of the importance of content quality, YouTube’s introduction of a new (Google+ – driven) commenting system, and Pinterest’s new rich pins for articles.

On a personal note, I’ll be handing the SEO Content Marketing Roundup reins over to the most capable hands of Tracy Mallette, the new blog editor for SEO Copywriting. It’s been a great ride and a privilege to have served up the “latest and greatest” online marketing news to you all for the past few years. You’re the ones that have built it up from a handful of links to its present format. Thank you for making the roundup what it is today! I know Tracy will take up the roundup gauntlet with integrity, style, and class.

Now, enjoy this week’s picks!

Content Marketing

eMarketer reports that U.S. mobile online time surpasses desktop with “How Digital Time Spent Breaks Down by Device, Gender, Content Area.”

John Anyasor posts “20 Mobile Experts for Your Marketing Needs” at UpCity.

KISSmetrics posts an “Infographic: Email Marketing is Changing – The Rise of Mobile and Triggered Emails.”

Lee Odden posts “Content Marketing World 2013 Wrap-Up – TopRank Style” at TopRank.

Pawan Deshpande discusses “Content Curation: 6 Strategies to Add Value With Your Own Commentary” at Content Marketing Institute.

Rebecca Toth discusses “Content Quality vs. Quantity: Is There a Clear Winner?” at CMS Wire.

Reporting on a Hacker News thread, Barry Schwartz reports “Google: Higher Quality Content Might Not Be More Useful Content” at Search Engine Roundtable.

Carla Rover interview Bing’s Duane Forrester with “The Evangelists: Bing on Content” at eMarketing Association.

Neicole Crepeau posts “How to Create Living Content to Boost Brand Reputation and Visibility” at Convince & Convert.

Michael Brito posts “Extra Gum: A Lesson in Effective Brand Storytelling But…” at Newsroom CMO.

Jeff Bullas discusses “How Reviews Your Online Reputation” at his blog.

Citing a new survey by Skyword, Amy Gesenhues reports “46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results” at Marketing Land.

Courtney Ramirez discusses “Adapting to visual content: 3 musts for the SEO copywriter” at SEO Copywriting.

Shanna Mallon posts “Visual Content: How Starbucks Uses Instagram” at Spin Sucks.

Corey Eridon reports “Pinterest Announces Rich Pins for Articles” at HubSpot.

Brafton Editorial reports “Most outsourced content? Videos and graphics [stats].”

Thibaut Dehem posts “The Ultimate Go-To Guide to Choosing Your Video Format and Design Style” at ReelSEO.

David Moth shares “Six creative examples of product videos to inspire your own efforts” at Econsultancy.

Heather Lloyd-Martin posts “Does your SEO copy leverage the rule of three?” at SEO Copywriting.

Laura Crest discusses “The Resurrection of Content Mills in the Post-Panda Era” at Top Shelf Copy.

Seth Godin continues his Q & A series with “Poke the Box vs. meh” at his blog.


(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).


SEO & Search

Danny Sullivan reports “Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks” at Search Engine Land.

In a special Whiteboard Tuesday presentation, Rand Fishkin addresses “When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?” at Moz.

Thom Craver posts “Not Provided is Not the End of the World” at his blog.

Josh Patrice posts “A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)” at Portent.

Rudd Hein posts “What Google’s Keyword Data Grab Means – And Five Ways Around It” at Search Engine People.

Michelle Noonan posts “Not Provided Keywords – SEO Reporting Without Keyword Data” at SEER Interactive.

Graham Charlton posts “Google’s keyword data apocalypse: the experts’ view” at Econsultancy.

Daniel Burstein posts the latest MarketingSherpa research chart on “How dependent are your fellow marketers on organic search?”

David Harry discusses “How Search Engines Rank Web Pages” at Search Engine Watch.

Eric Enge discusses “Direct Measurement of Google Plus Impact on Search Rankings” at the Stone Temple Blog.

Bill Hartzer posts “Do Google +1s and Shares Help Search Engine Rankings?” at his site.

Stoney deGeyter discusses “4 Ways To Avoid An SEO Disaster Of Monumental Proportions” at Search Engine Land.

Barry Schwartz reports “Google: Don’t Pay The Link Mobster For Link Removals, Just Disavow Them” at Search Engine Roundtable.

John Doherty posts “Building Your Marketing Funnel with Google Analytics” at Moz.

Jennifer Slegg posts “Google Trends Adds Trending Charts, 30 Days of Hot Searches” at Search Engine Watch.

Moz’s Dr. Peter J. Meyers and Denis Pinsky co-author “Deep Dive Into In-Depth Articles – Google’s Ultimate Evergreen” at Forbes.

Richard Kirk posts “Mobile & Table Click Curves Confirm: Your Site is Either Page 1 or Nowhere” at Search Engine Watch.

Greg Sterling reports “Study: 61 Percent of Mobile Callers Ready To Convert” at Search Engine Land.

Mark Traphagen posts “Google Authorship Troubleshooting: Article Attributed to Wrong Author” at Moz.

The team of Level 343 discusses building authority and relevance with “Effective Keyword List” at Level 343.

Eric Covino discusses “How To Think About Your Next SEO Project” at SEO Book.

Jayson DeMers discusses “How to Integrate Social Media With Your SEO Campaign” at The Huffington Post.

Brian Massey posts “Is Your Site Foreign To Visitors? How To Present A Tourist-Friendly Experience” at Marketing Land.

Greg Sterling reports “Study: Google Reviews Determine Local Carousel Rankings” at Search Engine Land.


  • SMX East 2013 returns to New York City, October 1st thru the 3rd.
  • PubCon Las Vegas 2013 is on for October 22nd thru the 25thEarly bird savings of $400 thru October 20th!


Social Media Marketing

Frederic Lardinois reports “YouTube Announces A New Commenting System, Powered By Google+, With Threaded, Ranked And Private Conversations” at TechCrunch.

Nicolette Beard posts “How Does B2B Marketing Work on Google Plus? 4 Top B2B Tech Company Examples” at TopRank.

Chris Taylor discusses “Why Google Plus Is The One to Watch” at Social Media Today.

Venu Satuluri reports Twitter recommends accounts and tweets in notifications based on @MagicRecs algorithms with “Stay in the know” at Twitter Blogs.

Belle Beth Cooper discusses “The surprising history of Twitter’s hashtag and 4 ways to get the most out of them” at The Buffer Blog.

Ritika Puri posts “Content Rescues Brands From The Edge Of Disaster” at The Content Strategist.

Sara Lingafelter posts “Are Social Fails Good Business?” at Portent.

Gini Dietrich discusses “Social Media Policy: When Are Your Own Opinions Not Okay?” at Spin Sucks.

Kim Lachance Shandrow posts “10 Questions to Ask When Creating a Social-Media Marketing Plan” at Entrepreneur.

Jay Baer interviews Flip the Funnel author Joseph Jaffe via podcast with “The Magic of Ignorance: Knowing What You Don’t Know” at Convince & Convert.

Danny Brown discusses “Why MyPeerIndex is a Major Step Forward for Social Scoring.”

Raymond Morin posts “Social Media Influencers or Ambassadors? How to Identify Them” at Maximize Social Business.

Carla Marshall posts “Exlusive: Dailymotion Launches Matchbox Curation Tool For Publishers” at ReelSEO.

Lee Odden shares his presentation on “How to Integrate Search, Social Media & Content Marketing” at via TopRank on SlideShare.


(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to thierry ehrmann (Abode of Chaos)

Sale! Save 25% on the SEO Copywriting Certification training through September 30th with code SEPTEMBER


Adapting to visual content: 3 musts for the SEO copywriter

The SEO copywriter needs to adapt to visual content marketingWith each new photo-friendly social network (and updates to existing networks to make images look even better), I cringe a little. There was a time when the best way to get your message across online was through some high quality, optimized text. As writers, we were kings and queens among content creators.

But now the tide is shifting. The web has become, for many, a primarily visual experience. Here’s some food for thought:

  • 40% of people respond better to visual information than plain text. (Zabisco)
  • On Facebook, photos perform best for likes, comments and shares. (Dan Zarella)
  • Pinterest generated more referral traffic for businesses than Google+, LinkedIn and YouTube. (PriceGrabber)

(stats courtesy of Hubspot)

So what is the SEO content writer to do? It’s time to adapt. You can’t deny the power of images, and if you want your clients to reach their business goals through marketing you need to offer what is best.

Text is still important – but smart content writers need to make some strategic moves to stay on top of what clients (and search engines) are looking for.

Here’s how to do it:

1.   Think strategist instead of writer.

Many copywriters and content creators don’t realize that they are playing an important strategic role in their clients’ success. The writing you’re delivering isn’t just writing – it plays into your client’s ongoing success.

As content shifts heavily towards images rather than writing, put on your strategist hat. Help your clients understand how your writing is supported by images, and vice versa. Craft a strategy for them that combines your words with key images for maximum impact.

When you take this position, you’ll be able to overcome any qualms your clients might have about spending money and time with a content writing specialist.

2.   Partner with a graphic designer.

There’s never been a better time to form a strategic partnership with a graphic designer who can add beautiful images to your artwork.

Here’s an example: You write a lengthy, thought leadership blog post for  a client and the graphic artist creates a series of beautiful quote images from that article. Your client can use those images to market the piece on Facebook, Google+, Pinterest and more. Or you could formally offer presentation creation services so your clients can leverage SlideShare, LinkedIn and Google+ promotion opportunities.

3.   Make incredibly awesome content.

The goal of most visual marketing is to get your audience to click back to a website and take action. That’s where your role as an SEO content creator comes in.

You get to create an incredibly awesome landing page that speaks directly to your client’s audience and gets the conversions that they are looking for. Plastering the web with cat memes and dancing Picard gifs will only get you so far (it will get you really far with me…but I’m a unique case).

If your client wants to leverage visual marketing they need somewhere to send that traffic. Put effort into developing incredibly awesome content in the form of landing pages, websites and blog posts.

Is visual content here to stay? Most definitely. But that doesn’t mean that our days are numbered as web writers. We just have to adapt.

How are you incorporating visual content into your approach? I’d love to read your ideas.

About the Author ~ Courtney Ramirez

Courtney Ramirez is the Director of Content Marketing Strategy for Endurance Marketing. She’s an SEO Copywriter and content marketing specialist who creates clickable content for clients in both B2B and B2C markets. As a proud graduate of SuccessWork’s SEO Copywriting Certification training program, she geeks out on algorithm updates and content marketing metrics. She’s always in the mood for a good cat-based meme. You can connect with Courtney on LinkedIn.

photo thanks to Ron Mader (planeta)

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Eat that frog!

Eat your frogWhen you look at your to-do list, you probably see one item or project that you really don’t want to do.

Maybe you hate making sales calls. Maybe you have a client who drives you crazy. Maybe you have a web page on a topic that you have no interest in. Whatever it is, you just don’t want to do it.

As the day – and sometimes even the week or month – progresses, that item sits on your to-do list and taunts you. The longer it sits there, the less you want to work on it. It builds until you dread the thought of completing it.

This unease distracts you because you know you have to do it, but you don’t even want to start.

You can avoid this building anxiety if you listen to Mark Twain.

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” – Mark Twain

That project or to-do list item is your frog. Tackle it as soon as you start your day and the rest of your day will be easy.

Find your frog and order it for breakfast

I think you know what this week’s challenge will be. Find that project that is hanging over your head – the one that you keep putting off – and make it a point to work on it first thing tomorrow morning.

Don’t check your email. Don’t scroll through your social media streams. Don’t work on another to-do list item because it will “just take a second.” Start that project!

Not only will you find the rest of your projects for the day more enjoyable, but you will also probably realize that the project you were dreading wasn’t really that bad.

Go. Eat your frog.

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Photo credit: © Kseniya Abramova |