Danny Sullivan, You Changed My Life. Thank you.

/
Last week, I read the news that Danny Sullivan is shifting…

3 Ways to Conquer Your SEO Copywriting Fears

/
Is your fear holding you back from SEO copywriting success? At…

SEO Copywriting Is Dead. Long Live SEO Content Marketing

/
I've been reading the latest "Is SEO copywriting dead" debate by Glenn Murray and Brian Clark. Considering that I've been talking about SEO copywriting for over 11 years - and I'm considered by some as the pioneer of SEO copywriting - reading the headline "SEO copywriting is dead" is a little like hearing that your baby is ugly. My first response was not just "No," but "Hell no" - SEO copywriting is alive and well. But then I got to thinking. You know what? I'm going to agree with them. Maybe, as it's currently defined, SEO copywriting should be dead. And here's why.

Starbucks' Latest Marketing Blunder: Value Meal Pricing

/
It is no secret that I frequently bang my head against a wall…

The More Things Change, the More They Stay the Same

/
Wham.  I felt the flashback hit while I was reading the Web…

Starbucks Coffee and Their Breakfast Sandwich Blunder

/
Don't get me wrong. I adore Starbucks coffee. My friends tease…

Terminal 5 Trauma - British Airways and Missed Reputation Management Opportunities

/
Just one week ago, I was returning home from an Amsterdam holiday.…

Where Should Company Names Appear in the Title?

/
Jakob Nielsen wrote an interesting article about where the company…