Warning: Unpopular SEO writing opinion

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Unpopular opinion alert: Adding new blog posts may not help your…

I'm the Original Content Goblin — and I Have Some Thoughts

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"Hi, I'm Heather, and I'm the original content goblin." I…

Here's The BIG Problem I Have With Yearly Blogging Trend Reports

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Do you constantly feel guilty thinking that you should do more…

I Did the Scary Thing, and WOW!

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I decided to do something scary and counterintuitive last week.…

Should ChatGPT Set Your SEO Writing Strategy?

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My snarky side debated writing a one-word blog post this week,…

Wait? Isn't More Google Traffic Better?

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Here's a trick question. A blog post gets top search positions,…

29 Reasons to Fire a Copywriting Client (Yes, It’s OK to Do!)

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Does it feel like you need permission to fire a client — especially…

5 Surprising Boo-Boos That Mess with Your Landing Page Conversion Rates

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What are some of your main goals when you craft stellar SEO copy? I…

Should You Provide Free SEO Writing Samples?

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Imagine applying for a super-cool freelance SEO writing job.…

SEO Writers: Land the Gig? Don't Make This Expensive Mistake

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Yup, it's another rant-y post. (I know how much you guys love…