The #1 Deadliest SEO Copywriting Sin

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Recently, a couple blog posts have focused on the "deadly sins"…

Ten Stupid Things Catalog Marketers Do to Mess up Their Sites

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Catalog marketers - wake up! It's time to "get" SEO copywriting -or run the risk of having a poorly-performing site and subpar search visibility. Last week, I enjoyed the honor of speaking at the Direct Marketing Association's ACCM conference. And it was an excellent reality check for me. Although I've been talking about SEO copywriting for over 10 years, there are many catalog marketers who just don't "get it." Here's 10 of the most stupid thing that catalog marketers do to mess up their site.

Three Free Ways to Get Your Online Marketing Butt in Gear

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A post by Bob Bly got me thinking... Bob posed the question, "Are your customers tightening their belts?" The DM News study he cited said that 84 percent of people surveyed have "cut back their spending." Bob even mentioned his own experience - higher returns, less robust sales - the normal "we're all in this recession together" blues. But let's think about this.

Copywriting Challenge: Write for 15 Minutes a Day

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You stare at the screen, fingers poised over the keyboard. That…

What Stephen King Taught Me About Online Writing

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I love Stephen King books. "Carrie."  "It." "The Stand."…

Why Direct Response Writing Skills Are so Damn Important

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Where has SEO copywriting gone wrong? I had an interesting…

Who's Really Writing Your Web Content?

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Yesterday, I received a disturbing voice mail. The caller…

The Secret Way to Get Exactly What You Want

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Imagine this: You've been hinting around to that hot guy (or…

Who's Stealing Your Web Content?

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Years ago, I had the not-fun feeling of seeing an article I had…

What the Heck Does Keyphrase Research Have to Do With the Buying Cycle?

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Looking back on some of my SEO gigs, it occurred to me that a…