Do You Know What Your Prospects Are Really Thinking?

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Want to know a secret? When prospective buyers visit your website,…

10 Tips for Scoring a Great Guest Interview

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Want to avoid boring guest interviews? Are you new to interviewing…

January SEO Content Marketing Challenge: Create an Editorial Calendar

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Happy New Year! By now, you are probably knee-deep in emails,…

Successful SEO Copywriting Tips for Catalog Marketers

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Every once in awhile, I come across an oldie article that's still…

Could SEO Copywriting Help Kitchen Kaboodle?

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Earlier this year, Kitchen Kaboodle a Portland, OR upscale kitchen retailer, got some major buzz for a very amazing thing. They decided to close their retail store three days a week, opening their doors Thursday-Sunday only. Wow. The co-owner, John Whistler, said that it was because of market demand. Customers wanted lower prices. Cutting expenses elsewhere wasn't feasible. So, they closed during their slowest days. Wow.

You Can't Make A Silk Purse Out of A Sow's Ear: SEO Copywriting and Poorly-Converting Pages

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Oh. My. Goodness. The writing was horrible. The Web page copy…

Get Rid of Your SEO Skeletons Once and for All

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I found hidden links within 60 seconds. Discovering the duplicate…

How to Turn Blah Headlines into Eyeball-Grabbing Powerhouses

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Direct response headline writing is tricky. You know that…

Has your SEO copywriting strategy changed with the times?

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The economy has shifted. Has your marketing message? In today's…

So, What's in It for Me?

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When faced with an offer, an action step or a request, we all…