Three Free Ways to Get Your Online Marketing Butt in Gear

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A post by Bob Bly got me thinking... Bob posed the question, "Are your customers tightening their belts?" The DM News study he cited said that 84 percent of people surveyed have "cut back their spending." Bob even mentioned his own experience - higher returns, less robust sales - the normal "we're all in this recession together" blues. But let's think about this.

Why Direct Response Writing Skills Are so Damn Important

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Where has SEO copywriting gone wrong? I had an interesting…

Who's Really Writing Your Web Content?

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Yesterday, I received a disturbing voice mail. The caller…

You Can't Make A Silk Purse Out of A Sow's Ear: SEO Copywriting and Poorly-Converting Pages

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Oh. My. Goodness. The writing was horrible. The Web page copy…

Get Rid of Your SEO Skeletons Once and for All

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I found hidden links within 60 seconds. Discovering the duplicate…

How to Turn Blah Headlines into Eyeball-Grabbing Powerhouses

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Direct response headline writing is tricky. You know that…

So, What's in It for Me?

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When faced with an offer, an action step or a request, we all…

The Secret Way to Get Exactly What You Want

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Imagine this: You've been hinting around to that hot guy (or…

Who's Stealing Your Web Content?

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Years ago, I had the not-fun feeling of seeing an article I had…

What the Heck Does Keyphrase Research Have to Do With the Buying Cycle?

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Looking back on some of my SEO gigs, it occurred to me that a…