SEO content marketing roundup, week ending June 29th

So have you managed to achieve page rank and social influence while keeping your integrity? Much talk about this (and much more) in this week’s latest and greatest web writing news. Content and search marketers, SEO and social media leaders alike address ethical marketing, as well as the inevitability of mobile marketing, Google’s plus initiatives, and social Klout. Here are this week’s picks…

Content Marketing:

Boost CTR posts its definitive list of the best blogs for marketing copywriters and content marketers, and Content Marketing Institute posts the key to content marketing.

HubSpot posts data supporting the primary reasons for mobile marketing, and eMarketer reports that mobile activities rival those of the pc for smartphone owners.

In a related post, Michael Gray explains why building a mobile website should be your #1 IT project.  And if you’re using Google Sites, your webpage will automatically render for the mobile screen. Imagine that.

The alignment of beliefs and product as a marketing nirvana is posted at Conversation Marketing (Ian Lurie), while Seth Godin addresses marketing and consumer ethics via sunscreen.

So are you outstanding or just standing out? Great read by Gabriella Sannino at Level 343.

Much about content at HubSpot: how to easily create remarkable content with marketing personas, ways to instantly improve your content, and ways to extend the reach of existing content.

Vertical Measures discusses reputation management with steps to restore a positive web presence, while Heidi Cohen asks if your corporate communications miss the mark.

Michele Linn introduces a CMI contributor series on content marketing at Content Marketing Institute, first addressing what to outsource.

Marketo posts a clever read with Einstein’s content creation/marketing tips, and B2B bloggers posts tips for “viral b2b marketing,” acknowledging the contradiction.

Hugo Guzman posts how the more marketing changes, the more it stays the same, while methods for connecting online and offline marketing are at HubSpot.

Marketing Sherpa’s research chart of the week features top email marketing metrics, and Sherpa also reports a case study on an email-triggered alert program with impressive open and click-thru results.

A smart five-step guide to becoming an “enchanting authority” is posted at Copyblogger, while Vertical Measures discusses why guest blogging is great for content marketing and brand awareness.

A case study on blogging tactics that increased traffic by 300-percent for a business is at HubSpot, while Heidi Cohen posts how to turn a professional blog into a “lead-generating machine.”

Mark your calendar!  Content Marketing Institute’s premiere international event, Content Marketing World , is only 10 weeks’ away: from September 6 – September 8, in Cleveland (C-Town).

Also, Marketing Sherpa is holding its B2B Summit in Boston, September 26/27, and then in San Francisco October 24/25.

SEO & Search:

Keeping ‘em honest: Kristi Hines posts “Paying for Search Rankings – Is Everyone Doing It?” at Search Engine Watch.

SEOmoz’s latest “Whiteboard Friday” presentation is on how Google’s Panda update has changed SEO best practices forever.

Website Magazine posts that Google’s newest PageRank update (Panda 2.2) could be the most important ever, noting that it falls on the heels of its new toolbar. Hmmm.

SEOptimise posts 30 (new) Google ranking factors you may over- or underestimate. Highly recommended read!

Citing the recent antitrust investigation(s) into Google, Forbes’ columnist Daniel Fisher posts that the big G faces the big question of whether success is illegal.

Based on data from comScore, HubSpot reports that Google is the first company to reach 1 billion online views per month. (Yes. One. Billion.)

More things Google: Search Engine Land’s Danny Sullivan takes a look at the big G’s newest Facebook Challenge, Google Plus, as does: The New York Times, HubSpot, and Mashable.

Mashable also posts a review of “Google’s ultimate mash up” – a mysterious offering called What Do You Love.

Eric Enge charts the growth of conversions on a new site at Search Engine Watch, while Michael Gray posts how to get reviews for your site.

Lee Odden offers social SEO tips for large organizations at Top Rank, as well as social SEO for public relations pro’s (based on his recent #pr20 chat).

SEO Book posts a smart read on conversions (“turning traffic into customers”) while Level 343 asks if you’re practicing “converting conversation” in your online marketing.

More Google: Barry Schwartz (Search Engine Land) reports that Google is now showing “plus one” counts in local results, and discussing the same, Bas van den Beld warns to get ready for spam at State of Search.

SEOmoz posts an interesting read on the Wikipedia model of link building, and Michael Gray posts an equally intriguing read explaining competitive SEO.

Several notable posts from Search Engine Watch, among them a piece on performance-based SEO and SEO recommendations for more effective B2B website industry (markets) sections.

Six Revisions explores the potential impact of HTML5 on SEO, and Ian Lurie discusses ten cool features of Google Analytics (version 5) at Conversation Marketing.

Search Engine Strategies (SES) Conference & Expo is coming soon to San Francisco, August 15 – August 19.

Search Marketing Expo (SMX) East is scheduled for September 13 – September 15, in New York.

Social Media Marketing:

Social influence headlines Social Media Examiner’s weekly wrap-up, including Klout coming to Facebook.

Shonali Burke of Waxing UnLyrical posts her questions to Megan Berry of Klout during a recent #measurePR chat.

Mack Collier posts impressive #blogchat stats, while HubSpot posts five “amazing” Foursquare stats via infographic.

Search Engine Watch also reports on Foursquare’s quantum (1,000-percent annual) growth as it hits 10 million users.

Mashable posts an infographic showing the global use of social networks.

Heidi Cohen guest posts “forget social media ROI” at ClickZ, while Marketing Sherpa posts eight tactics to measure and improve Facebook results.

Facebook how-to’s: Mashable posts how to claim your business on Facebook Places, Search Engine Land posts how to read/use Facebook analytics, and HubSpot posts seven steps to increase your Facebook fans.

Michael Stelzner interviews Jason Falls (Social Media Explorer) on how mobile is changing social media at Social Media Examiner.

iMedia Connection posts five market-moving trends in social couponing (beyond Groupon).

David Meerman Scott discusses how to tie in social media with email marketing in his weekly HubSpot video post.

Mack Collier discusses the importance of finding your unique blogging style, and Convince and Convert features a guest post on the secrets of social media that you likely learned in high school.

The long-tail story of B2B social media is at Social Media B2B, while how to generate “links that tweet” via a free social media tool is at HubSpot.

Finally, eMarketer posts data showing how social media marketing  continues to prove its worth as a marketing channel by bringing in new revenues and customers.





2 replies
    • Laura
      Laura says:

      Shonali, hi! Appreciate your stuff, too, and especially liked the way you took on Klout – well done! The journalist in me was way impressed. It was a pleasure to include your post, and thanks so much for your feedback 🙂


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