So have you managed to achieve page rank and social influence while keeping your integrity? Much talk about this (and much more) in this week’s latest and greatest web writing news. Content and search marketers, SEO and social media leaders alike address ethical marketing, as well as the inevitability of mobile marketing, Google’s plus initiatives, and social Klout. Here are this week’s picks…
In a related post, Michael Gray explains why building a mobile website should be your #1 IT project. And if you’re using Google Sites, your webpage will automatically render for the mobile screen. Imagine that.
So are you outstanding or just standing out? Great read by Gabriella Sannino at Level 343.
Michele Linn introduces a CMI contributor series on content marketing at Content Marketing Institute, first addressing what to outsource.
Marketing Sherpa’s research chart of the week features top email marketing metrics, and Sherpa also reports a case study on an email-triggered alert program with impressive open and click-thru results.
Mark your calendar! Content Marketing Institute’s premiere international event, Content Marketing World , is only 10 weeks’ away: from September 6 – September 8, in Cleveland (C-Town).
Also, Marketing Sherpa is holding its B2B Summit in Boston, September 26/27, and then in San Francisco October 24/25.
SEO & Search:
Keeping ‘em honest: Kristi Hines posts “Paying for Search Rankings – Is Everyone Doing It?” at Search Engine Watch.
SEOmoz’s latest “Whiteboard Friday” presentation is on how Google’s Panda update has changed SEO best practices forever.
SEOptimise posts 30 (new) Google ranking factors you may over- or underestimate. Highly recommended read!
Citing the recent antitrust investigation(s) into Google, Forbes’ columnist Daniel Fisher posts that the big G faces the big question of whether success is illegal.
Based on data from comScore, HubSpot reports that Google is the first company to reach 1 billion online views per month. (Yes. One. Billion.)
More Google: Barry Schwartz (Search Engine Land) reports that Google is now showing “plus one” counts in local results, and discussing the same, Bas van den Beld warns to get ready for spam at State of Search.
Several notable posts from Search Engine Watch, among them a piece on performance-based SEO and SEO recommendations for more effective B2B website industry (markets) sections.
Search Engine Strategies (SES) Conference & Expo is coming soon to San Francisco, August 15 – August 19.
Search Marketing Expo (SMX) East is scheduled for September 13 – September 15, in New York.
Social Media Marketing:
Shonali Burke of Waxing UnLyrical posts her questions to Megan Berry of Klout during a recent #measurePR chat.
Search Engine Watch also reports on Foursquare’s quantum (1,000-percent annual) growth as it hits 10 million users.
Mashable posts an infographic showing the global use of social networks.
Facebook how-to’s: Mashable posts how to claim your business on Facebook Places, Search Engine Land posts how to read/use Facebook analytics, and HubSpot posts seven steps to increase your Facebook fans.
Michael Stelzner interviews Jason Falls (Social Media Explorer) on how mobile is changing social media at Social Media Examiner.
iMedia Connection posts five market-moving trends in social couponing (beyond Groupon).
David Meerman Scott discusses how to tie in social media with email marketing in his weekly HubSpot video post.
Finally, eMarketer posts data showing how social media marketing continues to prove its worth as a marketing channel by bringing in new revenues and customers.