Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Unpopular opinion alert: Adding new blog posts may not help your site. (No matter what that content marketing company told you.) 🙄 So many of my new clients — especially subject matter experts — don’t need new content (immediately). They HAVE content — scads of it scattered across various platforms. (Maybe that sounds familiar.) What […]
Are you being prompted by LinkedIn to contribute to their “Collaborative Articles?” Do you see people with a “Top Voice” badge on their LinkedIn profile and wonder how they got all the fame and fortune? Yeah, so I’ve been testing LinkedIn’s Collaborative articles for a while. And I’m…not impressed. Plus, I just read some data […]
“Hi, I’m Heather, and I’m the original content goblin.” I saw the announcement drop on a friend’s Facebook page. My friend’s name is Daron Babin, and he was laughing about how the article “The people who ruined the internet” made him look like a villain. So, of course, I had to read the article. (Here’s […]
Wow, Google turned 25 last month. Thinking about this made me wax nostalgic for the good ol’ days, filled with Google Dances, amazing conferences, and super-smart people who built digital marketing as we know it today. I’ve learned a lot over 25 years. Here are my top 25 tips: SEO content doesn’t have to be […]
Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning the latest Orbit Media 2023 Blogging Statistics: 10 Years of Trends and Insights from 1000+ Bloggers. It’s a great read. I have bunches of respect for Orbit Media and […]
I decided to do something scary and counterintuitive last week. Something so unheard of, that some business owners would think I was crazy. And I may totally regret this… But first, some backstory… Over the last fifteen years, my focus has been on large, corporate brands (for instance, AAA was a client.) I loved digging […]
Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance, [best small business accounting firm]), get it published on multiple sites, and watch their rankings rise. Was it spammy? Oh yes. After all, those links back to their site […]
Can you feel it? Vacation time is over, kids are in school, and the summertime distractions are gone. Now, it feels like your brain has a massive jolt of caffeine, you’re finally feeling focused on SEO content again, and you want to do ALL THE THINGS. Yup, I call that BTSE (Back to School Energy.) […]
Do you crave to write what you want – without worrying about keyword research, Google, or positions? I get it. There are times when following the Google rules and optimizing content feels…boring. Sure, you know following SEO writing best practices is important. Still, you wish you could break free and write what’s on your mind […]
Have you ever had this feeling? You check out an old blog post and think, “I hate how I wrote this post, and it’s soooo old. My blog is so much better now. Maybe I should delete the old posts I don’t like anymore. Wouldn’t Google prefer fresher content anyway?” Reviewing old blog posts can […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?