Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
So, did you hear the news? Google is shutting down the consumer version of Google+. Just like they did with Google’s other social network, Orkut. Remember Orkut? I didn’t think so. :) I can’t say that I’m surprised to hear the Google+ news. Neither is anyone else. Here’s some more information about the shutdown and the security breach. […]
Have you heard of the KonMari method? In a nutshell, the idea is to go through all your belongings and to ask yourself, “Does this spark joy?” If the answer is yes, you keep it. If not, you thank the item and get rid of it. I’m asking you to KonMari your content — with […]
Do you know what drives me nuts? Reading about outdated or incorrect SEO tactics. Like a virus, these bad tactics get passed around from person to person. One company I worked with had an old “SEO copywriting 101” Powerpoint that hadn’t been updated in seven years. Another company read a “hot tip” in a forum and didn’t know that […]
Right now, a lot of people are afraid. Maybe even you. They look at the news and at past economic cycles and say, “See, a recession will happen any day now. What will happen to my job/business/livelihood when it does?” Scary stuff. I get it. I do. For many people (including me,) the last recession […]
You know those days when you work your butt off, but it feels like you have nothing to show for it? This week was one of those weeks. Sure, I can blame feeling under the weather. I can even blame the actual weather (it’s cold and grey and dreary.) I can blame a lazy weekend […]
Do you ever wonder about the “right words” you should use in your sales copy? Do you have just a general idea of your clients’ pain points, and creating reader-specific benefit statements is hard? We’ve all been there. It’s hard to write good copy when you don’t have all the information you need. The solution? Start a […]
Here’s a quiz for you… How many times should you exact match the keyphrase in your web copy? a. Five times b. At least once every 100 words c. At least once per paragraph d. At least seven times, but no more than 15 for a 700-word article The answer? None of the above. OK, I know that was […]
Do you look at photos of yourself from high school and think, “My hair! What was I thinking?” Yup. Me too. In fact, a photo of 1980’s Heather — complete with BIG perm and beret — was on the screen during my AWAI Bootcamp presentation. (The conference organizers asked for old photos, and that’s the best […]
Want to know one of the things that grinds my gears? “SEO experts” who claim they have a “secret formula” that’s “100% foolproof.” Why am I ranting so early in the morning? Let me explain… Earlier this week, I received a note from a super-smart SEO writer who ran into a…challenging…prospect. Why was the prospect […]
Have you heard that publishing more often makes the Google gods smile upon your site and bless your content with top rankings? You’re not alone. Many companies require their writers to post multiple time a week — sometimes even multiple times a day — because they believe it helps with search rankings. Their reasoning isn’t […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?