Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Let’s play a game! Let’s say you were a freelance copywriter specializing in pharmaceutical content. Which keyphrase is the better one to target? The term [freelance copywriter] with 1,900 searches a month. The term [freelance pharmaceutical copywriter] with 10 searches a month. What’s your answer? At first glance, [freelance copywriter] looks like the better option. […]
Does your site’s tone and feel seem…off…somehow? Maybe your current copy is too formal, and you know you’re losing your audience. (I’m looking at you, B2B, legal and financial sites.) Or, your target audience has changed — and what worked for your Gen X audience doesn’t quite click with your new Millennial market. Or, you may just hate […]
Are you wondering how a new B2B site can gain BIG brand awareness — plus, see some fantastic SEO benefits? Recently, some friends asked for help with their site. They are a new SaaS player in a highly-competitive industry, and they wanted to know how to make the biggest splash in the shortest period of time. This […]
Did the news about Google’s recent core algorithm update freak you out? After all, SEO is confusing enough. But hearing that Google’s core algorithmic updates can drive companies out of business is always a little…weird. During this time of Google FUD (fear, uncertainty, and doubt,) people look for the secret SEO recipe that will make Google happy. Which makes sense […]
How can you convince an SEO writing prospect that you can help her land the search positions (and conversions) she wants? Well, it depends… I received a great question from one of my newsletter subscribers (thanks, Steve!). Here’s a quick excerpt: “I usually ask a prospective client ‘do you have a website?’ If the answer is […]
Yup, I’m back! I spent my digital detox rafting down the Colorado River through the Grand Canyon. For almost three weeks, I lifted heavy gear bags up steep, sandy hills, hung on through the cold, wet rapids, and found sand everywhere. It. Was. So. Peaceful. And then, I came home. Hitting reality full-speed was hard. Sure, re-entry […]
Here’s a question… What’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or, is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” Well yes…and no. Because, without knowing your one content marketing […]
I thought about making this the shortest blog post ever by answering the subject line question with a single sentence. “No, SEO writing is NOT dead — despite what you may have read.” </end blog post> But instead, let’s break down how this zombie myth happened. At least once a year, somebody comes out with an […]
Have you ever clicked a link that took you to a big “404 Page Not Found” or “Error 404” page? Isn’t that annoying? What the error means is exactly what it sounds like — the page is no longer there. Maybe because a link changed. Or, the page was deleted because the site owner thought it […]
One of my father’s favorite things to say was, “Just because everyone else is doing it, doesn’t mean you have to do it too.” As you may imagine, his wise words had zero impact when I was a teenager. I probably rolled my eyes and replied with something snarky. After all, doing what the cool kids […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?