Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
I received a fantastic question during an interview for The Copywriter Club Podcast. (Hey, Rob and Kira!) In fact, it’s a question newbie SEO writers struggle with all the time. “When should I insert keyphrases into my copy? As I write? Or should I add them after I’m done writing?” Although some people will tell […]
Every once in a while, an article makes me throw my hands up in the air and say, “Yes!” The latest SEO writing news is sweet, my friends. Here’s the scoop. The Search Engine Land headline — Case Study: The true value of informational content for e-commerce SEO — isn’t very sexy. But the data […]
Has your boss or a prospect ever said, “I’d like to try optimizing one page to see what happens. Then, if the page positions the way we want, we’ll work on other pages”? Argh. You hear this a lot if you’re freelancing or working for a boss who doesn’t get SEO. In their mind, you should be able […]
Between you and me, are you ignoring “the olds?” No, I’m not referring to your OK Boomer and Gen X readers — or anyone over 25 that may be considered “too old” to get it. I’m referring to your old blog content that may be ignored, unappreciated and un-promoted — even if it’s still accurate […]
A few times a year, every year, I receive a panicked “What should I do?” email. The emails read something like this… “We used to be position three for our main keyphrase. Now, we’ve dropped to the second page. Our other keyphrases aren’t positioning as well as they had been, either. I think Google penalized […]
I receive such a positive response every time I write a rant-filled post — so I thought I’d do it again! What am I ranting about now? Clients who insist that a page “deserves” a top ten position — even if the keyword intent is all wrong. I call this UGE — Unrealistic Google Expectations. Chances […]
I was happily binge-watching Letterkenny on Hulu, when a Peloton ad flashed on the screen. If you watch live or streaming television, you’ve probably seen one of their ads. Beautiful people with amazing homes and zero body fat furiously pedal their Peloton bikes while somehow still looking attractive. (How do those people do it? I […]
Has this ever happened to you? You sweat and you slave and you stress over a writing job. Triumphantly, you turn in your content and wait to see the “I love it” feedback flood your email. And you wait… And you wait… And you hear…crickets. You send a “Hey, checking in” email and hear…nothing. You […]
Recently, someone asked me what I’ve learned in 20+ years of being in the SEO world. Her question initially made me go “hmmm” — and then, the ideas started flowing. I originally posted nine of these tips on LinkedIn. Here’s my original list, as well as five bonus tips! Enjoy! 🌀The only SEO constant is […]
I was going to write about Google’s latest nofollow link changes, when a great question came in… “Hey Heather, I read that Chase hired a AI (artificial intelligence) company. The machine-generated copy outperformed human-written copy. Should I worry? Is SEO copywriting next?” Yup, it’s true that Chase locked down a five-year deal with Persado, an […]
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