Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Yesterday, I realized that I had way too much Web writing stuff to do. OK, granted. This is not an abnormal occurrence. Anyone who knows me knows that I tend to have multiple irons in the fire. I like to be busy. But yesterday, was different. I had a bunch of writing projects — new […]
…and taking a break from writing. This past week has given me a much-needed hiatus, allowing me to replenish the creative reservoir. If you feel like you’ve been running on creative fumes, consider giving yourself a break. It doesn’t have to be a matter of weeks – and often that isn’t an option. But even […]
Your company is amazing. You have a great story to tell – and unique benefits to highlight. So, why doesn’t your SEO content showcase your awesomeness? Maybe it’s because you’re actually writing afraid instead of owning your power. Why blend into the masses and do what your competitors are doing? Instead, shout about your unique qualities! For […]
Are you faced with writing content for a “boring” industry? You don’t need to replicate your competitor’s campaigns. Nor do you have to write page after dull page (resisting the urge to poke your eyes out with every word.) You just have to think of an unique angle to “sexify” your content! When I say […]
Is your company trying to implement the latest marketing “it” thing… …yet you hate your site content, it’s not positioning and you haven’t blogged in months? You need to stop chasing the latest shiny marketing platform and go back to basics. Right now. I know this is hard to do. Especially when you read blog […]
Tell me if this sounds familiar. The marketing and SEO teams brainstorm the keyphrases, do the research and determine the keywords that represent strong content opportunities. Then, the writing team takes over and writes 500-word articles on “How to find the right cataraft for your trip,” or “Why Pilates reformer classes help people with back […]
Have you been furiously writing – and finding that the words just aren’t coming? If the writing muse has been with you, it’s frustrating to feel writer’s block attack your brain. You read what you’ve written and know you could do it 100 times better (and faster.) You just don’t know how. That’s when the […]
A common SEO content marketing mantra is “Write for your reader.” The challenge is, many companies have no idea what the heck that means. All they know is that they “should write lots of content.” Because “writing content helps get better Google rankings.” Sure, the ranking benefits of SEO writing are important. I can’t deny […]
Well-written about us pages can increase conversion rates. So why do they often suck so bad? Instead of making a connection, they sound as dry as Ben Stein’s delivery in Ferris Bueller’s Day Off. Yawn. Is this the impression you want to give your prospects? Nope. I didn’t think so. Your SEO content marketing challenge: Show […]
Do you want Google to care about your SEO content? It’s time for a major paradigm shift. The writing is on the wall. It’s not enough to have “OK” content. Or even content that’s slightly better than your competitors. Your safest bet is to create what I call “commanding SEO content.” Why “commanding?” If you […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?