Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Your conversion rates are low. Your SEO copywriter you hired did an “OK” job…but it’s not “standout” content. Your frustration levels are through the roof. Isn’t it time to take control of your SEO content? (Short answer: Yes!) I get it. I do. You want to make changes, but you’re overwhelmed. You aren’t sure where to […]
Have you been thinking about closing your freelance copywriting business and working in-house instead? Ouch. Talk about a difficult decision… You may be thinking of closing up shop for a number of reasons: – You aren’t hitting your financial goals, and you’re in debt (or heading that way.) – You’re burned out and your heart […]
Have you ever heard, “I like how our competitors wrote their web copy. Let’s do something similar.” Or, “Don’t spend a lot of time on SEO content. It’s just for Google, anyway.” No, no, no! Why not offer extraordinary content instead? Great SEO content means setting the bar – not following the herd Eric Enge […]
“We’re the market leader.” “Our products are life-changing.” Yeah? So what? Many companies focus their content around fluffy, chest-beating statements. They think the only way they can “sell” their products or services is telling their prospects how cool they are. But that’s just not true. After all, who would you rather trust: A company that […]
Starting your career as a freelance SEO content writer is scary. You know you’re a good writer. You may have written some web copy for friends. Heck, you may even have a client or two – or you worked in-house. “Dabbling” as a freelance SEO content writer is one thing. You’re testing the waters and […]
Have you ever looked in the mirror and found a piece of spinach stuck in your teeth? You probably immediately picked it out and thought, “Why didn’t anyone tell me? How long has THAT been there?” It’s the same with your website. You may have a glaring website boo-boo that you’ve never noticed. It’s right […]
Do you find yourself complaining that your SEO writing clients are cheap and not paying you what you’re worth? Here’s a reality check. It’s not your clients’ fault that you’re getting paid peanuts. It’s yours. I know, I know – I’m being harsh. But I’m doing it in a loving way. When you’re a freelance […]
SEO writing doesn’t work. Google keeps changing their algorithm. I guess I’ll go eat worms.. (No, not really – although I couldn’t resist throwing in that childhood ditty.) Although you may be laughing at the “eat worms” part, it’s true that many people are seriously confused about SEO writing. Instead of embracing it and seeing […]
Wondering if you should hire a certain SEO copywriting company? Maybe…depending on what questions they ask you. Recently, I spoke with someone who had just hired an SEO content development firm. This person really needed an SEO win – and he hoped adding content would help. But here’s the problem. There was no SEO content […]
Geeks. Propeller-heads. Huge obstacles to a site’s success. When a freelance copywriter hears she’ll have to liaison with the IT department, her first reaction is often a huge groan. “Great,” she’ll say. “This is going to be a pain.” It’s true that we’ve all had our “IT guy (or girl) from hell” story. The know-it-all […]
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