Forbes Magazine called Heather Lloyd-Martin “the pioneer of SEO copywriting.” Over 24 years ago, Heather was the first person to discuss SEO writing best practices -- long before Google was everyone’s favorite search engine. Today, she continues to stay on the SEO leading edge, helping marketers understand Google’s latest updates and create standout content.
Heather has consulted with and trained leading brands across various industries, including publishing, travel, SaaS, search engines, and education. Her specialty is breaking complex information into bite-sized chunks, helping marketing teams learn to love (and master) SEO content writing and strategy.
Heather lives outside of Portland, Oregon, with her husband and two cranky cats. She loves working out, hopping on planes, rafting the Colorado River, and Starbucks almond-milk lattes.
Wow, people still talk about doorway pages? Turns out, that answer is “yes,” and Google has changed how they define them (which doesn’t make sense to me – I always thought of doorway pages as copy that’s been optimized for one keyterm for the sole purpose of driving traffic.) I suppose, like leg warmers, neon […]
The economy has shifted. Has your marketing message? In today’s learned helplessness, recession-mindset economy, some business owners are moaning, “People just aren’t buying. There’s nothing we can do.” The reality is that companies (and individuals) are buying products and services every second of every day. However, the marketing message that worked a year ago may […]
When faced with an offer, an action step or a request, we all want to know one simple thing: What’s in it for me? For instance, how many times have you received an email like this one: “Thank you for (staying at our hotel, talking to our customer service rep, buying something from us.) We’d […]
Imagine this: You’ve been hinting around to that hot guy (or gal) in the office that you really, really want to go out. You’re friendly and scintillating within a 1 mile radius of his voice. You’ve highlighted your hair within an inch of its life. You’re putting out some major vibes… …But why won’t he […]
In our last post, we discussed newbie SEO copywriters — when they’re fantastic hiring choices, when they aren’t and what you need to know before you hire them. But what if you need someone with a little more SEO copywriting street-savvy? Enter the intermediate-level SEO copywriter — the perfect choice for many clients. Profile of […]
Is it worth hiring a new copywriter who loves what you do — but isn’t quite as experienced? Let’s break this down. Profile of newbie SEO copywriters: All SEO copywriters were here once upon a time. Newbie SEO copywriters are eager to learn, excited about their new career choice and ready to tackle most any […]
Just one week ago, I was returning home from an Amsterdam holiday. I flew into Heathrow’s brand-new Terminal 5 and happily boarded my plane. My luggage did not. If you’ve been tracking the Terminal 5-blues news, you’d know that it’s been estimated that 20,000 bags were stuck in Heathrow. Volunteer British Airways staff are manually […]
Years ago, I had the not-fun feeling of seeing an article I had written sitting on a competing SEO company’s site (which will remain nameless.) The article was posted as if the SEO company wrote it. There was no byline, no link back to my site, no nothing. I was pissed. What’s worse is that […]
Jakob Nielsen wrote an interesting article about where the company name should appear in the Title. Prior to this, Nielsen believed that the company name should never be frontloaded. Now, he says to analyze the top five SERP results for your main keyterms and consider: Are competitor Titles “junk” (as he calls them.) If so, […]
Looking back on some of my SEO gigs, it occurred to me that a majority of folks don’t take advantage of what I think is a major factor in the overall SEO success. And that’s making sure you’re speaking (or writing) to people in all five phases of the sales cycle. But there’s more to […]
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