As someone who just released an online SEO copywriting training series, you may think that I’m all about DIY SEO copywriting, all the time.
But that’s not quite true.
Recently, Mike Moran wrote a great blog post titled, “Why shouldn’t I do my search work in house?” In it, he listed some very specific reasons why outsourcing makes good sense for some companies.
I would argue that it’s the same for SEO copywriting. Yes, it is very possible to keep your SEO copywriting in house. Yes, good copywriters can be transformed into excellent SEO copywriters.
But sometimes, it makes more sense to outsource. Here are six of those times.