A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Pinterest or Google+? Both of these social networks have broken up the Twitter/Facebook monopoly. In the last year, Google+ has gained 100 million active followers and Pinterest has expanded rapidly to become the 3rd most popular social network. Not surprisingly, marketers have taken notice. Making Google+ and/or Pinterest part of your social media strategy is […]
Greetings! In this SEO copywriting video, Heather discusses how watching informercials can help you be a better copywriter, and greatly improve your conversions. Specifically, Heather demonstrates how informercials can inform your writing with structure, clear calls to action, and benefit statements that scream value to the prospect. Heather admits that she’s actually addicted to informercials […]
Ch-ch-ch-ch-changes: This week’s latest and greatest web writing news is about adaptation, whether it’s to changes in content, SEO/search or social media marketing. Google’s string of 52+ updates keep SEO & search pro’s dancing, content marketers take a hard look at their websites, and social media marketers respond to all the new developments in their […]
Welcome back! In today’s SEO copywriting video how-to, Heather addresses the latest topic that has the industry abuzz: Google’s Penguin update. Specifically, she discusses SEO content strategies for dealing with the Penguin. While Google’s Penguin update is targeted towards outright webspam (and suspect linking profiles), like it’s cute animal predecessor the Panda, it still has […]
Of penguins and pandas…In this week’s latest & greatest Web-writing news, Google is yet again shaking up the SEO and search community with its latest Panda (3.5) update and webspam “Penguin” update. Meanwhile, content marketers run the gamut from the reality of mobile marketing to linking to email, and social media marketers get thoughtful (yet real) […]
So what is a white paper? A white paper is a cross between a magazine article and a corporate brochure. As white papers possess both the educative qualities of a magazine article and the persuasive qualities of a corporate brochure, they are considered to be one of the most powerful tools for content marketing, lead […]
Greetings! You’re in for a fun treat: learning all about the secret awesome sauce of powerful copywriting, held dear and effectively applied by marketers, advertisers and speech writers alike…the rule of three. Described in detail by Heather in this week’s SEO Copywriting how-to video, once you learn about this tip, you’ll think “Oh my goodness […]
Are you a big brand? Good news! Possibly over-optimized? Dubious linking profile? Negative SEO? Not so good news. This week’s Web-writing news is dominated by Google’s favors, penalties and apparent chinks in its armor within the SEO and search industry, while social media marketers weigh the relative strengths of vying platforms and content marketers talk […]
Imagine: You’re in the running for your dream job. All you have to do is pass the interview and it’s all yours. So, you get ready to head to the office, but on the way you stop off to grab a quick bite to eat. When you finally make it to your interview, you notice […]
Are you feeling the need to get your (editorial) act together? If so, you’re in luck, as today’s SEO copywriting video is on how to create an editorial calendar. In past webinars, Heather has discussed the importance of having an editorial calendar, but she has never actually addressed how to create one. So today, she […]
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