A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Welcome back! Today’s Web-writing video addresses a fundamental copywriting step that a lot of people choose to blow off: researching the target audience you’re writing for before you start writing. That most folks ignore this critical step is actually a huge advantage for those that do invest some time into getting to know their customer: […]
Analyze this! In this week’s latest and greatest Web-writing news, the common theme running throughout is analytics in some shape or form. Be it applied Google Analytics for content and social media, or web analytics of the SEO/search kind, marketers from all corners of the blogosphere seem focused on data-generated insights into consumer behavior. The […]
Today we feature our interview with Jon Wuebben, author of Content is Currency: Developing Powerful Content for Web and Mobile. Jon recently honored the SuccessWorks’ SEO Copywriting Certification community with an interactive webinar highlighting the essential takeaway’s from his new book. Jon’s presentation on the synergistic power and strategic intelligence of integrating social media and […]
Greetings! Today we’re featuring Heather’s highly popular “how-to” business blogging video posts, as well as a third written post that asks “are you too busy to blog?” Good question, no? No matter the size of your business, from enterprise to soloprenuer, a business blog is a fundamental part of any smart content marketing strategy in […]
Happy Valentine’s Day… after. Whether you woke up with an engagement ring and/or a serious hangover, you’ll find some select goodies in this week’s latest and greatest Web writing news (sans the heart-shaped box – sorry!). Content marketers discuss blogging and websites, social media marketers continue to buzz about Pinterest and Google+, while SEO and […]
February’s a hard month. You start to have doubts about seeing through your new year’s resolutions . . . It’s when bills pile up . . . deadlines start to loom . . . your belly flab hasn’t shrunk noticeably . . . and colds and flus catch you unawares. The sparkle of the holidays […]
Remember the mullet? That late 70’s – 80’ish hairstyle that all allegedly cool dudes (and hot chicks) once sported? You know,`a la those hair-tossing rock ‘n roll bands and tough leathered chicks of the time (circa Styx, Journey, Pat Benatar, etc.)? Well, in this week’s Web-writing video, Heather takes the notorious mullet into another dimension altogether, asking: […]
Today we are honored to feature our interview with link-building expert, Debra Mastaler. In business since 2000, Debra shares some of the expertise she’s gained from executing hundreds of link building campaigns with us! Enjoy, as Debra gives her candid take on link marketing – how it’s evolved and where it stands today. Please share […]
Welcome back! In this SEO copywriting how-to, Heather builds on her last video: How to tell if your sales copy sucks. Realizing there are several more ways to tell that your sales copy sucks, here Heather addresses three more characteristics that mark bad sales copy – and then shares on how to go about fixing them so […]
In this week’s latest and greatest Web-writing news, all is relatively quiet on all fronts as marketers drop the SOPA bone and focus on Google+ and Search+: Content marketers discuss practicalities, strategy and channels; the SEO and search community find ways to either deal with, benefit from, or work around Google’s Search+; and social media […]
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