When I work with new clients, I send them a creative brief so I can gather the best information for my SEO copywriting project. And quite often, when I receive the completed brief from my clients, the following scenario unfolds: Me: “I reviewed your creative brief, and I see that you left your company’s USP […]
About Pam Foster
This author has yet to write their bio.Meanwhile lets just say that we are proud Pam Foster contributed a whooping 5 entries.
Entries by Pam Foster
Let’s say you’re about to start a new SEO copywriting project, and as always, your mission is to write appealing sales copy that turns site visitors into customers. Sure, you’ve worked on a creative brief with your client (or in-house team). Plus you’ve poured over company brochures, existing content, trade show materials and other helpful […]
If you want to grow your SEO copywriting business in a MAJOR way — whether you’re brand new to SEO copywriting or you’ve been doing it for a while but you’re at a career crossroads — you’ll want to take the niche path. This is the top recommendation of industry experts now, because the cluttered […]
After 2-3 years of trying several different social networks for my SEO copywriting business, I had a breakthrough. In the past six months, most of my biggest web projects came from one source: LinkedIn. I’ve come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other marketing […]
Hello, all! Today’s post is by Pam Foster, a highly experienced SEO copywriter and one of the first Certified SEO Copywriters in the world. Enjoy! The other day, a marketer for a sophisticated mid-size national company inquired about hiring a professional SEO copywriter to improve his website’s search engine traffic and sales results. He admitted […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?