Entries by Pam Foster

A Powerful SEO Strategy for Crazy Conversions

When I work with new clients, I send them a creative brief so I can gather the best information for my SEO copywriting project.
And quite often, when I receive the completed brief from my clients, the following scenario unfolds:
Me: “I reviewed your creative brief, and I see that you left your company’s USP section blank.”
Client: […]

5 steps to building a powerful SEO copywriting business network with LinkedIn

After 2-3 years of trying several different social networks for my SEO copywriting business, I had a breakthrough in the past 6 months where most of my biggest web projects came from one source: LinkedIn.
I’ve come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other marketing […]

Think Penny Wise, Search Foolish When It Comes to Investing in an SEO copywriter

Hello, all!
Today’s post is by Pam Foster, a highly experienced SEO copywriter and one of the first Certified SEO Copywriters in the world. Enjoy!
The other day, a marketer for a sophisticated mid-size national company inquired about hiring a professional SEO copywriter to improve his website’s search engine traffic and sales results.
He admitted that his website […]