Here's Why You Should Check Out Your Competition

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Do you know what your competition is doing, right now? "I…

How to Find Your Content Marketing Focus

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One of the most most exciting things about SEO content marketing…

How (Good) SEO Writing Helps People Connect With Your Brand

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Let me put it out there right now: I used to hate Crocs. Actually,…

The Dark Side of Facebook Fan Pages

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Picture this: I'm working away in a cramped London hotel room.…

Why Some SEO Firms Don't Employ Copywriters

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Last week, I heard from a very frustrated prospect. This nice…

Going Beyond Linkbait - Why You Need Good, Original Content

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Last week, I read an article in Mediaweek that warmed my heart.…

The #1 Deadliest SEO Copywriting Sin

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Recently, a couple blog posts have focused on the "deadly sins"…

Ten Stupid Things Catalog Marketers Do to Mess up Their Sites

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Catalog marketers - wake up! It's time to "get" SEO copywriting -or run the risk of having a poorly-performing site and subpar search visibility. Last week, I enjoyed the honor of speaking at the Direct Marketing Association's ACCM conference. And it was an excellent reality check for me. Although I've been talking about SEO copywriting for over 10 years, there are many catalog marketers who just don't "get it." Here's 10 of the most stupid thing that catalog marketers do to mess up their site.

Copywriting Challenge: Write for 15 Minutes a Day

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You stare at the screen, fingers poised over the keyboard. That…

What Stephen King Taught Me About Online Writing

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I love Stephen King books. "Carrie."  "It." "The Stand."…