Entries by Heather Lloyd-Martin

5 SEO Client Types to Avoid at All Costs

Do you instantly hit the “ignore” button when you see a certain client’s name come up on caller ID?
Do you write “please shoot me” notes during client calls?
Choosing the wrong clients is a slow, sure path to insanity. Fortunately, these folks throw up some pretty obvious red flags during the sales process. The key to business success […]

Should Content Always Be Free?

I’m going to suggest something radical.
You know that content you’re creating? Your blog posts, white papers and other assets you use for SEO and lead generation?
What if you sold that information rather than giving it away for free?
I’ve been thinking about this a lot. Back in the “early days” of the web, we didn’t have […]

You inherited crap legacy content. Now what?

Good news: You were just hired as the content manager for a well-established site.
Bad news: The content is horrible, it hasn’t been optimized for SEO and every page makes you want to cry.
This scenario is extremely common. Maybe it’s because the company has had various people overseeing the site’s content. Or, no-one “owned” the content […]

10+ ways your freelance writing site sucks (and what you can do about it.)

Does your freelance writing site have some…sucky… elements?
If you’re a freelance writer, there’s a good chance your answer is “yes.” You may be able to transform your clients’ content into marketing gold. But your own site…not so much.
Writing copy for your own site is hard (really!). I’ve seen super-talented writers make major blunders on their […]