Entries by Heather Lloyd-Martin

Should Content Always Be Free?

I’m going to suggest something radical.
You know that content you’re creating? Your blog posts, white papers and other assets you use for SEO and lead generation?
What if you sold that information rather than giving it away for free?
I’ve been thinking about this a lot. Back in the “early days” of the web, we didn’t have […]

You inherited crap legacy content. Now what?

Good news: You were just hired as the content manager for a well-established site.
Bad news: The content is horrible, it hasn’t been optimized for SEO and every page makes you want to cry.
This scenario is extremely common. Maybe it’s because the company has had various people overseeing the site’s content. Or, no-one “owned” the content […]

10+ ways your freelance writing site sucks (and what you can do about it.)

Does your freelance writing site have some…sucky… elements?
If you’re a freelance writer, there’s a good chance your answer is “yes.” You may be able to transform your clients’ content into marketing gold. But your own site…not so much.
Writing copy for your own site is hard (really!). I’ve seen super-talented writers make major blunders on their […]

Diversify or die

Imagine what would happen if your biggest client left you for another vendor.
Would you be OK and simply move on to another client?
Or would you be out of business in less than two months?
You may think, “Hey, my clients are awesome. This will never happen to me.”
Yeah, I used to think that, too.
But here’s the […]

What's the 'best' word count for Google?

Once upon a time, SEO consultants recommended that every page have at least 250 words of content (although that was always a rule of thumb.)
Today, it’s an entirely different story. Today, 250 words is almost considered thin content. Plus, there doesn’t seem to be a hard-and-fast answer to the “how many words is right for Google” […]