Entries by Heather Lloyd-Martin

4 B2B Content Marketing Experts Share How They Rock LinkedIn

Are you cultivating relationships with colleagues and potential clients?
Have you built a solid company page?
Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical?
Have you considered establishing your own LinkedIn group?
If not, you really should: LinkedIn is an ideal platform for B2B content marketing, as well as for […]

Why I’m Recycling My Old Content (And You Should Too!).

Have you ever pulled out an old pair of pants from your closet, and found money stashed inside?
It doesn’t matter if you found $1 or $100, the reaction is always the same. You get a little thrill from the experience. Your heartbeat quickens.
And a thought pops into your head like, “Woohoo! Found money! Score!”
I’ve been feeling the same […]

6 Ways to Handle It When A Client Changes Your Copywriting

Talk about frustrating.
You thought what you wrote showcased your best work ever. You expertly followed your client’s content marketing strategy. You chose good keyphrases.
You did everything right.
When you finished writing your SEO copywriting masterpiece, you could almost hear the harp music softly playing and feel the warm sunshine on your face. Your copy didn’t just sound good. It sung.
A week later, […]

5 Ways to Generate Blog Post Ideas (Including 3 I’ve Never Discussed Before!)

Let’s face it. Magically coming up with blog post ideas is grueling. Sure, you can schedule time to brainstorm post ideas (here’s how to generate over 3,000 a year!). But what about those days when the ideas don’t come, you’re on deadline, and you feel like you’ve written it all before?
Don’t get stuck – get inspired, […]