Entries by Heather Lloyd-Martin

Climb out of your comfort zone!

I have an incredible fear of heights.
Bouldering makes every muscle I have tighten up with anxiety.
And I don’t do heat well. If it’s over 75 degrees, I feel like I’m melting.
So of course I spent 16 days rafting the Grand Canyon – the land of sheer drops, lots of bouldering and 105+ degree temperatures.
Why?
Because catapulting myself out of […]

5 SEO Client Types to Avoid at All Costs

Do you instantly hit the “ignore” button when you see a certain client’s name come up on caller ID?
Do you write “please shoot me” notes during client calls?
Choosing the wrong clients is a slow, sure path to insanity. Fortunately, these folks throw up some pretty obvious red flags during the sales process. The key to business success […]

Should Content Always Be Free?

I’m going to suggest something radical.
You know that content you’re creating? Your blog posts, white papers and other assets you use for SEO and lead generation?
What if you sold that information rather than giving it away for free?
I’ve been thinking about this a lot. Back in the “early days” of the web, we didn’t have […]

You inherited crap legacy content. Now what?

Good news: You were just hired as the content manager for a well-established site.
Bad news: The content is horrible, it hasn’t been optimized for SEO and every page makes you want to cry.
This scenario is extremely common. Maybe it’s because the company has had various people overseeing the site’s content. Or, no-one “owned” the content […]