Entries by Heather Lloyd-Martin

Have You Heard of These 5 Ways to Generate Blog Post Ideas?

Let’s face it. Magically coming up with blog post ideas is grueling. Sure, you can schedule time to brainstorm post ideas (here’s how to generate over 3,000 a year!). But what about those days when the ideas don’t come, you’re on deadline, and you feel like you’ve written it all before?
Don’t get stuck – get inspired, […]

How to Avoid Boring Blog Interviews

Want to avoid boring guest interviews? Are you new to interviewing experts and need a process?
Running expert interviews is a nice win/win for all parties. Your expert gets exposed to a new audience and you get awesome, thought-leader content that drives links and gets shares.
Sadly, it’s not always as easy as that. Your expert may not […]

How to Become a Freelance SEO Copywriter: The Ultimate Guide

Thinking about starting a career in SEO copywriting?
Here’s a reality check.
Making a living as an SEO copywriter (whether you work in-house or freelance from home) is hard work.
First, there’s a learning curve – it takes some time to master SEO copywriting best practices.
Second, you’ll need to keep up with (and understand the ramifications of) Google’s […]