Entries by Laura Crest

SEO content marketing roundup, week ending September 12th

In this week’s latest and greatest Web-writing news, SEO and search pro’s are buzzing about Google’s weighing of reader intent in allowing for synonoms in returning search results, social media marketers discuss Facebook and LinkedIn business pages, while content marketers focus on conversions. There’s many more Web gems in the mix – enjoy this week’s […]

Keyphrases: why synonyms are your friends

Greetings and welcome back! Today’s SEO copywriting how-to video concerns something that has been getting a bit of buzz in the industry lately, and that is why synonyms are your friends. If you feel like you’ve been limited to using exact match keyphrases when optimizing content, Heather is here with a message that will set […]

SEO content marketing roundup, week ending September 5th

Content, content, content! In this week’s latest & greatest Web-writing news, content marketers discuss how the Inc. 500 are planning and performing, SEO & search pro’s talk content for SEO (an interesting twist on SEO for content…) while the social media community notes how content drives its engine. These Web gems and much more await […]

SEO content marketing roundup, week ending August 29th

Of patents and penalties…In this week’s latest & greatest Web-writing news, Google gets the SEO & search industry buzzing once again, this time with its dubious “rank-modifying spammers patent.” Meanwhile, content marketers digest the Apple v. Samsung verdict and its implications for mobile, and social media marketers discuss Twitter and their industry’s increasingly visual trend, […]

How to stop worrying about Google updates…

…and learn to love writing really great SEO copy! Greetings & welcome back! In today’s SEO copywriting video how-to, Heather discusses a most timely topic since Matt Cutts’ recent, ominous-sounding pronouncement that the next Google Penguin update will be “jarring” to SEO’s and Webmasters – and that is, how to stop worrying about Google updates […]

SEO content marketing roundup, week ending August 22nd

It seems that it’s time to get down to business. In this week’s latest & greatest Web-writing news, content marketers talk B2B strategies, SEO & search pro’s hash out the newest & best of the business (and scary Matt Cutts Penguin pronouncements) from SES San Francisco, while social media marketers discuss business valuation and more…Please do […]