A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Greetings! Last week, Heather discussed the many advantages of email newsletters for content marketing, even over and above your blog . Today, she picks up on the discussion, addressing yet another advantage of email newsletters: how they can increase social shares. Tune in to learn more about the social-sharing power of email newsletters…. This is […]
This week’s latest and greatest Web-writing news is positively stuffed with great content all around! Content marketers discuss success metrics and YouTube branded channels, SEO & search pro’s decipher Google’s confused messages and talk analytics, while social media professionals warn against buying fans and followers. These smart talks, and much more, await you…so go on […]
Greetings! Today’s SEO copywriting video how-to is the first in a series devoted to an oft-neglected, powerful marketing tool: Email newsletters. E-newsletters may already be a part of your overall content marketing strategy, but if not, then Heather is going to show you why they should be! Tune in to find out how adding an […]
Kittens, conversions, and video tape: in this week’s latest & greatest Web-writing news, internet marketers discuss YouTube optimization and what viral kitties can teach us, the latest search market share numbers, and the demise of Digg. Cuddle up with your favorite furry friend and enjoy this week’s selections… Content Marketing While we were sleeping: Zach […]
Two words – “behavioral targeting” – describe a technique that seems far too foreign to the world of online marketing and website optimization. In fact, it’s something that most web developers are not even aware of. However, the possibility is quite high that the sites that you frequent and find pretty impressive already use this […]
Greetings and welcome back! In this week’s SEO copywriting how-to video, Heather addresses 3 separate questions posed to her from the SEO Copywriting Facebook group. Heather’s initial question to the group was: What are your burning questions about being a freelance SEO copywriter? Their three responses resounded with relevance for all freelance SEO copywriters, so […]
Feeling reputable? In this week’s latest and greatest Web-writing news, marketers from all corners of the blogosphere seem preoccupied with brand/online reputation management, with notable posts from content marketers, search & SEO pro’s, and social media marketers alike. But that’s only part of the rich fabric making up this week’s tapestry of Web gems – […]
Your content strategy should be a great representation of your brand, and this is easy to control when you are writing and editing it for yourself. But what do you do when other people start to write about you? SEO copywriting on your own site can help get you recognised, get traffic and get noticed, […]
Welcome back! In today’s SEO copywriting video how-to, Heather discusses the three common traps she has seen freelance copywriters – both experienced and new – repeatedly fall into, all too often bringing their copywriting businesses down with them. Tune in to see if any of these trap scenarios resonate with you, and find out what […]
In the U.S., today’s a holiday – Independence Day – like no other. It’s extremely loud, lasts more like 3 days before folks run out of their favorite explosives, and is responsible for the perennial flight of countless domestic animals from their domiciles out of sheer terror. But we still light off the fireworks – and […]
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