A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Just recently I received the keyword research from a client. For one of the products I’m working on, a natural supplement that cures yeast infections, his researcher dug up the term “yeast infection remedy” which has a global monthly search volume of 45,000 and a KEI (Keyword Effectiveness of) of .51 and the term “yeast […]
Greetings! In today’s how-to SEO copywriting video, Heather takes a different approach to her weekly “lesson” by discussing three Web writing mistakes to avoid. If you’ve been following this weekly video post series by Heather, you know that she’s devoted much discussion to what you should do with online writing, such as what will help […]
In this week’s Web-writing news, content marketers are occupied with content creation and lead generation, SEO & search pro’s discuss link-building in the wake of Penguin, while social media marketers talk about using social sharing networks for business. Enjoy some of the best of the web with this week’s picks! Content Marketing Tom Ewer posts […]
A week or so ago, Twitter began rolling out ‘Expanded Tweets’, which presents content in a much more detailed and engaging way than the usual tweet. Tweets containing links to sites that have opted to participate in Expanded Tweets will display content previews, images, videos, and more about the linked content. The technology behind this […]
Welcome back! In today’s SEO copywriting video how-to, Heather shares a really fun content strategy that is especially attractive if you find yourself stuck for new ideas for fresh content: answering questions. Not only does this strategy generate useful, relevant content for your readers, but it also drives targeted traffic to your website! What’s more, […]
Happy Solstice! Internet marketers must have been logging in extra hours with the longer daylight hours, as prolific as the content was in this week’s Web-writing news (paring it down was tough)! Content marketers talk strategies and mediums, SEO & search pro’s discuss Bing’s May/”Phoenix” updates and share Panda/Penguin horror stories, while social media marketers […]
Greetings and welcome back! Today we’re featuring Heather’s 3-part video series on “lessons from the masters,” in both copywriting and editing. From the disparate worlds of literary fiction, psychology, and television, Heather pulls valuable insights for the Web writer from Stephen King, Abraham Maslow, and infomercials. (Plus, a bonus post about what the creative genius […]
A brave new world: the title of Aldous Huxley’s literary masterpiece seems to capture the essence of this week’s latest and greatest Web-writing news’ highlights, as marketers from all spheres of the internet push their thinking (and tools) beyond the usual conversations. Content marketers discuss a shift in digital marketing, SEO & search pro’s entertain […]
Today we make good on our promise and post part 2 of our interview with SEW’s Jonathan Allen. In this second half of the interview, “The Englishman in New York” and Search Engine Watch Director shares with us his thoughts on Google’s Search Plus and social (G+) networking ambitions, as well as where he sees […]
Welcome back! In today’s SEO copywriting video, Heather discusses the three things that you should do before either hiring an SEO copywriter, or starting to write your own new website. This how-to was inspired by an email Heather received, in which the woman said she had her domain purchased and business registered with the state, […]
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