A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
If you’re at all familiar with SEO and search, then you must be familiar with Jonathan Allen. The self-described “Englishman in New York” heads up Incisive Media’s Search Engine Watch (SEW), having taken its helm as director in December of 2009. As its new director, Jonathan was charged with transforming Search Engine Watch into a […]
Ah, it’s summertime, but the livin’ isn’t so easy…at least not if you’ve been whacked by the Penguin update. In this week’s latest and greatest Web-writing news, SEO & search pro’s wrestle with the Penguin update, while content marketers talk blogging and strategy, and social media marketers discuss everything under the summer sun. Pour yourself […]
Welcome back to another “slice of Heather,” featuring the best of her best blog posts grouped by theme. Last week, we covered small business freelance copywriting, which had to do more with the personal struggles we as small business owners face in trying to cobble together a viable career for ourselves. Today…we cover the same […]
Greetings and welcome back! Today we’re featuring Heather’s five best SEO copywriting video how-to’s, as voted by popularity with both SEO Copywriting’s YouTube subscribers and Monday blog post readers. From content strategies for Google’s Penguin update to how to make money as an SEO copywriter, enjoy these 5 all-time SEO copywriting video greats! 1) SEO content […]
As I sit here looking at this screaming blank space in my editorial calendar, once again, knowing full well that up to the 11th hour my promised guest post will not arrive, yet again, for the umpteenth time… I find myself thinking about internet etiquette. Is there such a thing? And if not, perhaps it’s […]
In the classic words of Steve Martin: let’s get small! In this week’s latest and greatest Web writing news, small business owners are given much attention by both content and SEO/search marketers, Google once again slips in an update over a holiday weekend, and the social media community discusses Facebook and the state of their […]
Greetings and welcome back! Today we’re introducing a new feature to the blog, highlighting the “best of Heather” under various themes. Today’s theme is small business freelance copywriting. If you’ve been following Heather’s blog posts, then you know that she often discusses the challenges facing the small business freelance copywriter. Digging into her own experience […]
A marketer’s job is to reduce, and hopefully remove, any and all barriers to THE SALE. The conversion drives everything we do. Social standing, likability, awareness, fairness, law, order, kittens*, etc . –we care about these things because they potentially impact SALES. Dollars. Greenbacks. Dead Presidents. Moolah. And while the AIDA (Attention-Interest-Decision-Action) model is about […]
Today we’re honored to feature our interview with Dana Lookadoo, founder of Yo! Yo! SEO and one of the second wave of SEO women professionals who pioneered the SEO and search industry. Dana passed away a few years ago, but she was well ahead of the SEO/Search industry curve when she decided to integrate social […]
Greetings! You will love this week’s Web-writing video, as Heather takes it waaaay back old school with her SEO copywriting how-to on writing content the AIDA way. So what is AIDA? Glad you asked. It’s an acronym for: “Attention, Interest, Desire, Action” and is one of those tried-and-true, powerful copywriting strategies that when skillfully applied, […]
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