A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Happy Solstice! In this final SEO Content Marketing Roundup of 2011, we feature 2012 predictions and forecasts, share 2011 retrospectives, and note those choice real-time updates from all realms of the content, social media, SEO and search marketing spheres. Savor these and join us as we welcome the New Year! We’ll be back with the […]
Today’s guest post – the final one of 2011 – is by Disa Johnson, an established authority in the search world who “…watched as AlltaVista beat InfoSeek, only to lose against Google…” Disa can tell when something truly innovative comes along, and noting that search innovations haven’t come along in a long while, Disa is […]
Greetings Web writers! In the last SEO copywriting video how-to for 2011, Heather answers a question posed to her on Twitter: “How can you tell if your Web pages have too many words?” Given that last week’s video discussed three essential tips for writing for the Web, the question of word count makes for a […]
Wow! This week’s Web writing news is nearly decadent with rich and informative content: E-commerce marketers have occasion to rejoice with record-breaking holiday numbers, SEO and search professionals contemplate where “the new Google” (and the industry) are going, and social media marketers are assured an ever-growing piece of the world-wide content marketing pie. Here are […]
Greetings! Today, Heather is stripping it down to the triage of online copywriting essentials with three tips on how to write for the Web. For those of you who come from a print freelance copywriting background, or for those who own a small business or are otherwise in the do-it-yourself (DIY) mode, these tips are […]
In this week’s Web writing news, the past year is coming to a close while a new year has yet to begin. Betwixt and between the 2011 retrospective and 2012 predictive musings are exceptional news and posts from all reaches of the internet marketing sphere: content, social, SEO and search. Transitional times can make for […]
Publishing quality content can help your small business get new leads, develop a bigger presence online and convert more prospects into clients. But the process of planning, creating and distributing content can be a tall order for many small businesses who have limited resources. An outstanding content marketing plan doesn’t have to be out of […]
Greetings! Today’s SEO copywriting tip addresses a question posed in the SEO Copywriting Certification graduate group forum: “In my experience, pipes have been added to define SEO keywords in the search engine results…can you explain what is the preferred way of writing general SEO Titles – with or without pipes? What produces the best results […]
The proverbial fridge full of yummy Thanksgiving leftovers feed this week’s Web writing news: Black Friday and Cyber Monday stats highlight content marketing discussions, SEO and search professionals talk analytics, while social media marketers buzz about Facebook and blogging. Substantive food for thought and delicious resources for the smart marketer await you…enjoy! And please pass […]
You’ve most likely heard the saying, “Don’t assume because it makes an ass out of you and me.” When it comes to your business, assuming certain things can mostly just make an ass out of you … and send your clients elsewhere. Tis the season The holiday season is often a busy time for many […]
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