A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
This week’s web writing news focuses on the fundamentals. Content marketers discuss conversions, search and SEO folks emphasize basic SEO and link building practices, while social media marketers talk influence. Get back to the marketing basics with this week’s picks: Content Marketing So which brain is your website selling to? Smart read by Tim Ash […]
In a most brutally honest and open interview, Marty Weintraub shares his journey from his humble beginnings as a college web writer to the CEO of aimClear, battling and beating a devastating cancer diagnosis and kicking online marketing butt along the way. We are most grateful to Marty for sharing this amazing insight into his […]
Good day! Today we’re taking it back to “old school” copywriting, as Heather addresses how to boost your conversions with “power words.” Back in the day – before SEO copywriting, even before Web writing – copywriters focused on adding “power words” to their content, such as their direct sales letters, to improve conversions. It’s a […]
Trick or treat! Google’s newest twist of limiting access to (organic) search query data has the SEO and search industry buzzing – snarling, growling, howling — in this week’s latest and greatest web writing news. In the meantime, content marketers discuss strategy and the tablet revolution while social media marketers talk Twitter and its surge […]
Recently we have been observing many changes affecting the SEO industry. These changes are all initiated by Google and have a direct impact on SEO campaigns in some way or another. The SEO industry has been exploding the web with blog posts, comments and opinions about these updations, most of which are like an accusation […]
Greetings! Today’s video blog captures Heather’s five-part series on how to writer a killer website, from the home page to that oft-neglected, conversions star of a FAQ page. If you’ve been struggling with creating your own website, or could use some help with traffic, lead generation and conversions, then this five-step video blog guide should […]
There’s always room for improvement: such is the mantra of this week’s latest and greatest web-writing news. Content marketers address ways to improve reader engagement, SEO & search pro’s discuss myriad ways to better the craft, while social media marketers talk influencers and enhancing user experience. Sharpen that proverbial pencil and hone your skills with […]
Today we’re honored to share our interview with Alan Bleiweiss, the outspoken search marketing industry leader widely known for his unabashed views (and rants). A recognized author, speaker, and character, Alan is now the Director of Search Services at Click2Rank Consulting based in Lacey, Washington. So what led you to the involvement you’ve had over the years […]
Crunched for time? Uninspired? Suffering blogger’s block? Or maybe you just need to take a break. Maybe even – dare you say it – a vacation? You’re not alone. Many bloggers struggle with the occupational hazard of being chained to creating exceptional content on a regular basis – even if their muse, time, and sanity […]
In this week’s latest and greatest web writing news, you’ll find: select tributes to the late Steve Jobs, Apple co-founder, as well as an infusion of mobile marketing advice, real-time content and blog optimization tips, the ongoing hybridization of search and social media, and all matter of things SEO. Enjoy these bookmark-worthy web gems… Steve […]
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