A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Welcome back! Today Heather answers a question from her SEO Copywriting Facebook group: “How do I become an SEO copywriter and get clients?” In a two-part answer to this loaded question, Heather first addresses how to go about learning SEO and direct response copywriting before you start working with clients, and then what to do […]
Herding cats: this aptly describes the challenge faced by online marketers in this week’s latest and greatest web writing news. Marketers from the once seemingly disparate fields of content, SEO, social, and search convene in discussions on how to optimize social content for SEO, how to socialize SEO copy, how search is becoming ever more […]
One thing that has become evident in the post-Google Panda world is that if you want to ensure that your site doesn’t lose rankings, you will need great content! Not simply search engine optimized content, but content that both search engines AND visitors will enjoy alike. Everyone’s content development process is a little different. Today […]
Are you doing the right thing? This seems to be the big question punctuating this week’s latest and greatest Web writing news, as Google’s house-cleaning continues to color discussion among SEO and search professionals, and content and social media marketers weigh in on the right way to pursue (and measure) success in their respective spheres. […]
Ken Lyons has been in Internet marketing for more than seven years and is co-founder of Measured SEM, an inbound marketing agency in Boston, Ma. He’s an avid blogger and has been featured in Search Engine Journal, Search Engine Land, and Website Magazine. He also writes a monthly Web strategies column for Allbusiness.com. So tell […]
Greetings to you! With today’s video post, Heather hopes to put to rest that chronic, persistent “keyword density” question: “What’s the best keyword density for my site?” Having been around the block a time or two for nearly 14 years, Heather has encountered this question time and time again. Her short answer: there is no […]
It’s officially spring here in the Pacific Northwest! Saw my first goldfinch, the sun is beaming, there’s no rain forecast for at least three days, and the flowers are blooming! What could possibly go wrong? Well, you could eat something less than spring-fresh at the local diner…and feel very unseasonal with flu-like symptoms. Yep. So […]
I’ve had the pleasure of speaking on many panels with the wonderful Mr. O. Not only is Lee a nice guy, he is incredibly smart in the ways of content marketing. I’m very honored to feature his guest interview today. — Heather So how did you come to be the CEO of TopRank Online Marketing? […]
Greetings! Today’s video post answers the common reader question: “What should I focus on first in an SEO copywriting campaign?” This question is asked ever more frequently, by businesses both large and small, because there are so many SEO copywriting and content marketing opportunities out there that it can be overwhelming. Back in the day, […]
So are you all that? This week’s latest and greatest web writing news is about website speed and usability, new Panda insights and old Panda hangovers, smart branding, effective blogging, and ensuring your (optimized) content is both original and relevant…and all the while being an incredibly gracious and search-friendly social media host. To help you […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?