A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Happy Spring, tra-la-tra-la! In this week’s latest and greatest Web-writing news, marketers seem to have caught a collective spring fever with feverish posts all around. Content marketers focus on blogging, the SEO and search community buzz about Google’s newest analytics perk and latest SEO penalty, while social media marketers talk everything Facebook and then some. […]
I remember the first time I heard the term “SEO.” I was taking a PR writing course at a local college and one of the students said she’d taken a class in something called SEO, which, she said with a moan, was terribly confusing. As she tried to explain it, I could actually feel my […]
Greetings! You’re in for an intriguing SEO copywriting video today, as we enter the realm of customer psychology – specifically, tapping your customers’ psyche to create truly engaging, powerful content! Based on psychologist Abraham Maslow’s “Hierarchy of Needs,” Heather walks us through the emotional (and motivational) levels of the psyche and illustrates how to tie […]
The spring equinox is just around the corner – have you noticed its telltale manic weather in your locale? Perhaps reflecting the March madness is this week’s latest and greatest Web writing news, as it defies any coherent, unifying thread! Content marketers are all over the map with talk about blogging, e-mail design and more, […]
Today we’re delighted to share our interview with C.C. Chapman. Most likely you recognize him as the co-author (with Ann Handley) of Content Rules, but once upon a time he was a corporate employee who broke out on his own…and no, you actually don’t know the rest! Here, C.C. shares his story as well as […]
Welcome back! In today’s video how-to, Heather picks up on the literary theme she began last week with “What Dr. Seuss can teach you about copywriting.” In that post, she featured five lessons for good copywriting via the books of Theodor Geisel (a.k.a. Dr. Seuss). This week, Heather turns her attention to editing with what […]
By Heather Georgoudiou, Marketing Director This week the web was fluttering about analytics and algorithms, Google improved the Google analytics tool, updated the big bad algorithm, and centered Google+ for world domination. Other news includes notes from SMX West, tips for landing pages, and how to find and land guest blogging gigs without groveling. Happy […]
A conversation about niche SEO copywriting with Lynda Goldman Have you ever thought about what makes you special? What makes you tick? We all have something unique about us that extends way beyond our DNA. What if that thing — that speciality that is unique to you — could make you more money? Would you […]
Greetings! Today we’re featuring our five hottest SEO copywriting video how-to’s, according to our YouTube viewers. From what SEO copywriting is to creating a killer home page to optimizing for Google’s expanded site links, our YouTube subscribers found these five of our 53 videos (to date) the best of the bunch. Counting down in order […]
Happy birthday, Panda! In this week’s latest and greatest Web writing news, celebrating its one-year birthday, comes Panda 3.3. Meanwhile, content marketers discuss PR and the future of email, mobile (and content) marketing, SEO/search pro’s talk Google’s Panda 3.3 and its new analytics, while social media marketers take note of Facebook’s display ad revenues and […]
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