A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Welcome back! In today’s SEO Copywriting video, Heather shares an “old school” copywriting tip on how to make more money simply by re-structuring your price list. If you have a price list on your website, or if you’re a small business owner and produce a printed price list for your clients, then you’ll find this […]
A recipe for gratitude makes up this week’s Web writing news: there is a smidgen of expertise, a pinch of analysis, oodles of how-to’s and tips, all mixed in a delightful holiday e-commerce sauce. Oh, and a big helping of Google+ ‘taters and gravy. From content to social media marketing, SEO and search, here’s a […]
If you’re still fairly new to freelancing and you’re bursting out of bed every morning ready to hit your desk and start on another ludicrously productive day – great. I envy you. This post probably won’t have any relevance for you yet, but it will at some stage. Any freelancer who has been in the […]
Greetings! Today’s SEO Copywriting video post is in response to a question put to Heather during her recent Inbound Writer webinar (7 Steps to SEO Copywriting Success): “How do you address competing keywords where the keyword attracts multiple audiences?” This is a very good question, and one that poses a particular challenge for business-to-business (B2B) […]
The watchwords for this week’s web-writing news are creativity and renewal. Content marketers focus on getting unstuck and infusing new life into their work, while search and social media marketers find yet more uses for Google+, and SEO pro’s share creative new dance steps to accompany the latest industry changes. Enjoy this week’s refreshments: Content […]
Sometimes I look back on my career as a copywriter and content marketer… and I wonder how I even managed to feed my family and keep the bills paid in those early days. It’s a wonder I didn’t run off every single prospective client with the poor quality of my freelance copywriting “proposals.” During the […]
Want to grab your readers’ attention? Try focusing on the word “free.” (Bet your eyes just snapped on the word already!) Like the word “you,” “free” is a very powerful power word and yet one that many copywriters fail to use correctly. If you’re just catching up, Heather’s been talking about “power words” – those […]
Feeling fresh? A little bit social? In this week’s web writing news, content and social, SEO and search marketers alike are buzzing about Google’s newest developments, both its “fresh” update in search marketing results and its (now limited) launch of Google+ branded/business pages. Catch up on the freshest here: Content Marketing Four types of timely […]
E-commerce sites often struggle with their SEO. Boring, bland product descriptions make up the bulk of the content, the URL structures are often a mess and because they rely so heavily on graphics the site speed is very slow and most of the site looks blank to the search spiders. However, that doesn’t mean that […]
Today, Heather expands on last week’s “power words” vlog with harnessing the power of that magical customer-centric word: “you.” You. Such a seemingly simple word packs an incredible punch, as it centers your web copy around them. Coupled with customer-oriented web content, using “you” in your copy is a proven strategy for engaging the prospect […]
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