A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Can anyone stop the big Apple’s (mobile) or the big G’s Chrome (desktop) domination of browsing? These cogent questions are among the many key discussions in this week’s latest and greatest web writing news, which also includes: smart content strategy, website metrics, and social media marketing analytics. From authorities in the content marketing, SEO, search […]
It’s been a very busy week! Top stories from this week’s latest and greatest web writing news include: Apple’s Steve Jobs resigns amid much buzz, content marketers talk design and blogging, and social media marketers note notable Facebook (1 trillion) numbers and significant social media updates. And for the geek in you, Google Analytics offers […]
Today we talk with SEO Copywriting Certification Grad Lynda Goldman. The author of 30 books, Lynda Goldman specializes in SEO copywriting and marketing for the natural health industry. With a lifelong passion for natural health, Lynda is not only a copywriter for her clients, but she’s also their customer, so she knows intimately what customers […]
Greetings to you! Today, Heather addresses how to write for Google’s expanded site links. Yes, you may have noticed that Google has made yet another change to its SERP (search engine results page). This change presents a fantastic opportunity: besides displaying expanded site links, Google is also displaying a little snippet from each of those […]
Great reports from SES San Francisco and much discussion about Google’s expanded sitelinks, solid content marketing counsel, and social media marketing developments highlight this week’s latest and greatest web writing news. Catch up on the best of the web here: Content Marketing Content Marketing Institute posts creating content that matters and 12 content marketing predictions […]
Have you ever wondered what is meant by the “tone and feel” of a webpage, or by a website’s “voice”? You’re not alone. Having received a number of questions from folks about just this subject, Heather addresses the importance of your web pages’ “voice” in today’s SEO copywriting how-to video post, and specifically how to […]
Those hints about Google’s larger objectives (beyond Google+) materialize with its acquisition of Motorola Mobility and its introduction of contextual search. Other highlights in this week’s latest and greatest web writing news include notable content marketing technologies and social media advertising. Grab a cuppa joe and savor this week’s picks: Content Marketing Five essential customer […]
To refer to Terry Van Horne as an SEO expert is nearly redundant. An accomplished practitioner, sage and advocate of SEO best practices, Terry — well known in the SEO world as “Webmaster T”– is a partner in the SEO Training Dojo, the founder of SEOPros.org, and the director of the not-for-profit organization of Search […]
Shiny new toys seem to have lost their luster, and just how much is too much? Interesting conversations about having too much content on a given page for your own good, and the dramatic rise and seeming fizzle of Google+ are among the highlights in this week’s latest and greatest web writing news. Take a […]
Yes, I love content. Worthwhile, pithy content that I can sink my teeth into. I bookmark, curate and condense this content, and share it with you all via the SEO content marketing roundup each Wednesday on this blog. I’m often asked how I go about it. I feel a bit abashed in saying that I […]
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