A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
With social media flexing its ever-growing muscle in all things marketing, this week’s latest and greatest web writing news is concerned with the online “face” of business, from cohesive social media policy and strategy to sound (brand and industry) reputation management. Content and social media marketers, as well as SEO and search folks, seem more […]
When we freelance copywriters/independent web ninjas first started out, any business was good business. Most of us – myself included – finally quit that hated job with one, two months’ savings in the bank and a stack of incoming bills that wouldn’t wait. Any paying gig was cause for celebration! For those of us who […]
Feeling sociable? This week’s latest and greatest web writing news centers on being (successfully) social, as content and social media marketers talk blogging and community development, while SEO and search folks discuss Google’s social ranking factors and its latest attempt at being social… plus (+1) or minus (-1). Spread your social butterfly wings and investigate […]
To be a good copywriter, you’ve got to combine genuine interest in the product with technical and marketing savvy. An organic farmer and former health educator, Sarah brings this rich combo to her work as a natural health copywriter and marketer. Some of her expertise in this area – along with that of several of […]
Welcome back! Question for you: Did you know that your “About Us” page is a sleeper page waiting to be awakened and optimized for conversions? Or even that it is a heavily-visited page that sparks conversions? Today Heather addresses how to write a conversions-driving “About Us” page in her ongoing video series on writing a […]
Content, unique content, quality content, valuable content, and optimized content: this week’s latest and greatest web writing news is all about content, as content is the steadfast theme and common thread running throughout the SEO and search, social media and content marketing spheres. Optimizing social content for search, how social content influences SEO, post-Panda content […]
In this week’s latest and greatest web writing news, SEO, search, and social media seem to have finally morphed into one post-Panda animal. Is it search or is it social? Or is it searchial? SEOcial? Whatever it is, industry thinkers seem to agree that the common glue holding it all together is quality content…whatever that […]
Welcome back! In today’s video post in our ongoing website writing series, Heather Lloyd addresses how to write conversions-driving product pages. Last week, Heather discussed the essential strategies for writing a killer home page (as well as the not-so-hot tactics). Today, she tackles how to write benefit-specific, targeted product pages that will drive revenue. If […]
Dances with…Google? This week’s latest and greatest web writing news features new dance steps with (and around) Google’s Farmer/Panda update as the SEO and search community continues to evaluate and adjust to the algo changes. Meanwhile, content marketers talk scale and inbound marketing, and social media marketers get analytical. Put on your dancin’ shoes and […]
Carole is a UK-based, freelance copywriter who writes all kinds of marketing materials, from websites and brochures to mailshots and e-newsletters. She has a marketing and public relations background and was Head of PR at the Financial Times newspaper before embarking on her freelance career. Over the years, she has written for clients across a […]
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