A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Greetings! Glad you’re here, because today’s SEO copywriting how-to video is about creating a killer home page. However powerful your copywriting and skilled your SEO, if you’re making these all-too-common, conversions-killing mistakes with your home page copy, your business will suffer. The good news is, bad as it may seem now, it is easily corrected! […]
Got value? It’s all about valuable content in this week’s latest and greatest web writing news. As Google’s Farmer/Panda update continues to reverberate throughout the SEO and search community, content marketers talk PR and reputation management, and social media marketers discuss social ROI and measure the relative value of its platforms. Content Marketing: First, it […]
Despite the claims by some less-than-reputable SEO firms or by those who only see the technical aspects of search engine optimization, it’s not enough to just have “a lot of content” on your website. It’s not so simple. Your content – whether on your home page, your blog, or a sales page – needs to […]
Greetings and welcome to the latest and greatest SEO copywriting tip, via video post from Heather. Today’s discussion is on how to find and create your company’s unique selling proposition, or U.S.P. If you’ve been following along with our weekly Monday posts (especially Features vs. Benefits and Transforming Features into Benefits), then you’ll readily see […]
You spent hours researching, writing and optimizing your site for the search engines, and it’s finally up and running. Phew! That’s finished, and you can sit back and relax. Not so fast… As many of you know, this is just one piece of your overall marketing strategy, and your work has just begun. Now, you need to […]
And the winner is…(and the losers are…?) As with any big change, whether in politics or on the web, there are winners and losers on either side of the equation. This week’s latest and greatest web-writing news centers on the newest (and apparently devastating yet ineffective) Google tweak (“Farmers Update”) of its quality-seeking algorithm, as […]
No matter where or how old he was, George Passwater’s life always involved a very vivid imagination and a love to find out how things worked. This led him to going out in the world to seek his fortune. When he didn’t become a caped superhero, the leader of a temple of Shaolin Kung Fu […]
Welcome back! As promised, today we’re going to discuss how to transform those ordinary <yawn> features into extraordinary <wow!> benefit statements that explicitly tell the prospect what is in it for them. That is what makes the successful copywriting world go round, whether you’re doing SEO, direct response, or email sales copywriting: Benefits. Why? Because […]
Google amping up its social search results tops this week’s latest and greatest web-writing news: content marketing, SEO, search and social media folks all weigh in on the integration of influences in their respective spheres with posts about strategy, recommendations, and implications. Here are the week’s selections across the spectrum: Content Marketing: Content strategy gives […]
Google just announced that they’re beefing up social search results. The official 2/17/2011 Googleblog stated, “Today we’re taking another step forward—enabling you to get even more information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website,” and then, “social search results will now be mixed […]
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