Hello again … and goodbye … at least for 2012! Today’s roundup is our last for this year and it continues the drumbeat of 2012 – you must have unique, high quality, and compelling content to engage your visitors and satisfy Google. The Content Marketing section gives you an abundance of resources to help deliver […]
This author has yet to write their bio.Meanwhile lets just say that we are proud svcarleton contributed a whooping 10 entries.
Entries by svcarleton
In my seven years as a content writer/copy writer/web creator, I’ve had some terrific clients and client relationships. And then there are those that have made me want to head for the hills screaming. Working with bad clients is part of the small business game sometimes. Been burned before? So have we. Any freelance copywriter […]
Okay … I’ve been bangin’ the drum for weeks now about how important it is that you have unique and compelling content. No more gaming the algorithm. Write what your readers need to hear. The rest will take care of itself. Don’t over-engineer your copy! Telling stories, providing valuable tidbits, and teaching your readers. Those […]
Has the hustle-bustle of the holiday season put you over the edge? This has been a year of change … my head is certainly spinning. Heck, some days I’m unable to distinguish a Penguin from a Panda! Life often gets complicated and overwhelming during the Christmas holiday season. As you wind down the year and […]
It’s that time of year again … too many parties and not enough time. It seems everyone uses the approaching Christmas holiday season to get social. In the next two weeks I have five Holiday lunch gatherings and four evening Holiday parties scheduled. I think using Facebook or Twitter would be easier on my liver […]
In today’s SEO copywriting how-to, Heather discusses the value of using bullet points in your copy, and how to make them pop off the page. Check it here: How to Break Free of Boring Bullet Statements Bullet statements are great to use in your copy. They help set items apart and provide a simple way […]
I hope your Thanksgiving holiday was everything you needed it to be. Did you eat too much pie? Was the stuffing better on Saturday? Are you still taking turkey sandwiches to work? OK, I’ll stop now … I’m drooling on the keyboard. Here’s a serious question. Have you stepped on the scale? I did … […]
What will you be thankful for tomorrow? I look forward to Thanksgiving each year. It is a day to be mindful of all that is good in my life and to take the time to acknowledge it. Most of you reading this probably live your life online. I certainly do and find it far too […]
If you want to increase the success of your website, converting more customers is the name of the game. In today’s SEO copywriting how-to, Heather discusses a simple, but often overlooked, technique to convince visitors they should go the distance and buy what you are selling. Check it here: What is the Bandwagon Technique? It’s […]
Creativity and change. The temptation can be real to use duplicate content when existing content becomes stale and you are in a creative funk. Beware! There are consequences for adopting content that is not yours. Ideas to help you shake that creative vacuum include a refresher using 5 simple tips, a clever use of infographics, […]
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