A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
So glad you checked in today, because we are featuring our interview with Bill Ross, the self-described “Lead Linchpin” of Linchpin SEO. As an SEO expert and internet marketer of some eight years, Bill has some words of wisdom for both copywriters and clients in terms of SEO, content creation and strategy, client education, and […]
This week’s latest & greatest Web writing news is all about helpful how-to’s & advice, be it creating an “enchanting” blog or designing an SEO-smart niche website. Dig in and bookmark much, as folks in-the-know seem to be in a most generous mood, freely sharing their hard-won expertise! Content Marketing Henneke outlines “45 Ways to […]
As the blog editor for SEO Copywriting, I receive a lot of guest post queries – many with complete submissions. Every so often, a relatively “unknown” freelance writer gets it right – but these instances are sadly few and far between. All too often, it’s a thinly-veiled attempt to market his or her stuff couched […]
Greetings! Today we’re featuring a “slice of Heather” video style, with four of her most popular YouTube SEO Copywriting tips. Three of the four SEO copywriting videos are directed at freelance SEO copywriters, while the last addresses SEO clients, with “How to find a Google-savvy SEO copywriter.” All hold smart, actionable tips that you can […]
Got a plan? Strategy seems to be the watchword in this week’s latest and greatest Web-writing news. Content marketers discuss organization, SEO & search professionals buzz about 2013 being “the year of the SEO,” while social media marketers talk about message timing and effectiveness. You can simply hope, but it might help to get prepared […]
Today we are excited and honored to feature this interview with Nathan Safran, the Director of Research at Conductor, Inc. Here, Nathan shares the results of Conductor’s latest research, predicting that “2013 will be the year of the SEO” (conducted in concert with Search Engine Watch’s Jonathan Allen), as well as his take on the […]
Greetings! In today’s SEO copywriting video how-to, Heather again addresses benefit statements, but from a completely different angle. Instead of discussing how to write them, today she talks about how to use them in your Web content: namely, how to highlight your benefit statements – as opposed to burying them! So if your conversions are […]
In this week’s latest and greatest Web-writing news, Google’s announcement of yet another imminent Panda update is buzzing up the SEO & search community. Meanwhile, content marketers discuss website design, and social media marketers chirp up Twitter’s new profile and ad features. These highlights and much more await you – enjoy this week’s picks! Content […]
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*, an article in the Wall Street Journal. The article begins with: When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss […]
Greetings! Ready to get your brain influence on? Inspired by neuromarketing expert Roger Dooley’s SEO Copywriting Certification presentation, Heather gets into how to write sales copy that turns your readers on…meaning, your readers’ brains. If you write sales copy or landing page content, or if you work with copywriters, then you’ll definitely want to tune […]
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