A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Happy New Year! Our first roundup (and post) of 2013 is dominated by curation-worthy “best of 2012” compilations and must-read 2013 industry predictions. From content and social media marketing, SEO and search, here is some of the past year’s most compelling internet marketing developments and important trends for the new year. Enjoy these Web gems […]
“How much?” Those two words are chilling enough to cause frostbite. Sure, it’s a perfectly logical and, quite frankly, inevitable question for prospective customers to ask. Nevertheless, it terrifies me. The problem with “How much?” is that there are too many ways to get the answer wrong. One answer wins you the job, but leaves […]
Has your writing muse abandoned you? Fear not – it happens. In these three “best of” SEO copywriting video how-to’s, Heather shares her favorite writing tips to awaken your mind and kick-starting what it is you do best: brilliant SEO copywriting! Take courage and avail yourself to Heather’s savvy & successful SEO copywriting tips with […]
We were taught early on as children that taking something and calling it “ours” is wrong, as adults we should know better. Somehow some seem to have forgotten what is wrong and what is right and duplicate content is just plain wrong. At least, Matt Cutts remembers that for sure and constantly reminds site owners […]
Greetings and welcome back! Today we’re featuring three of Heather’s “best of” SEO copywriting video tips around writing for Google. As you may well know, Google has been busy keeping all of us SEO copywriters on our toes! The latest and best practices for writing for Google/search engines are laid out by Heather Lloyd here: […]
Happy post U.S. election! (Yikes – aren’t you glad it’s over?) In this week’s latest and greatest Web writing news, content marketers do some soul searching, SEO & search pro’s discuss Google’s latest Panda update, while the social media community talks strategy. Enjoy this week’s best of the internet marketing web! Content Marketing Sean McGinnis […]
Most writing is persuasion, be it promoting a product or convincing a reader to turn the page. Authors seek to persuade readers to reach a story’s conclusion. They do this with compelling characters, an entertaining plot and accessible themes. But in marketing, the “conclusion” is typically some type of conversion: an email sign-up, a social […]
Over-optimized content happens to even the most experienced of SEO copywriters. In today’s SEO copywriting how-to, Heather discusses her all-time favorite online writing tip, which is… the easiest possible way to make sure that you’re not over-optimizing your Web content…and how to fix it if you have! Check it here: Afraid of over-optimizing your […]
BOO! Some truly scary stuff to share in this Halloween’s Web-writing news, not the least of which is the mother of all perfect storms (#Sandy) slamming the northeastern (U.S.) coast. Several online marketers, from retail stores to dating sites, “newsjacked” the event – and some suffered considerable social media blowback for taking it too far. […]
Today we feature our interview with Sean McGinnis, a highly successful online marketer and trainer who started out his internet marketing career with a simple DVD movie review website in 1999. Here, Sean shares his experience and the insights he has gleaned through his 14+ years in the internet marketing industry, from how he first […]
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