A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Going mobile? In this week’s latest and greatest online marketing news, content marketers share success tips and discuss mobile challenges, SEO and search pro’s talk unique content and advanced topics, while the social media marketing community chirps up Twitter’s new Vine mobile app. Enjoy this week’s web gems! Content Marketing Mauro D’Andrea posts “101 Experts […]
Greetings! Welcome to the fourth installment of Heather’s “how to start an SEO copywriting business” video series. (For those of you new to the series, you may want to check out her three preceding video posts: Niche copywriting for love & (more) money, Make your freelance copywriting pay – every time!, and How to handle […]
In this week’s latest and greatest internet marketing news, Facebook’s Graph Search, Google’s 2012 earnings, and the latest Panda update grab the headlines. In other Web-writing news, content marketers discuss blogging and branded content, SEO and search pro’s talk about link-building and initiatives by the other search engines, while the social media community says goodbye […]
Picking up on last week’s theme (when we listed 2012’s top 10 SEO expert interviews), today we feature our 12 best SEO copywriting guest posts of 2012 as determined by our readers. Some names you will recognize immediately, while others are newer talents in the SEO content marketing blogosphere. We are grateful for all of […]
Greetings and welcome back! Today Heather continues her “how to start an SEO copywriting business” video series with how to handle writing revisions… without losing your mind! Writing revisions are an inevitable part of freelance copywriting – it’s something ALL of us face, from “newbies” to veterans with decades of experience. Typically, you can count […]
Important internet marketing industry trends and predictions, astute analyses, and the more notable posts of 2012 continue to thread their way through this week’s Web-writing news. Among these web gems: SEO and search marketers discuss link-building and analytics in 2013, social media marketers get animated about Facebook’s new graph search, while content marketers talk mobile […]
For us, 2012 was a year enriched with conversations with some of the best and the brightest in the SEO and search industry. From Jonathan Allen of Search Engine Watch to Jill Whalen of High Rankings Advisor, Eric Enge of Stone Temple Consulting to Dana Lookadoo of Yo! Yo! SEO, our guests generously shared their […]
Is the tide turning for Google+? Is traditional print/direct mail marketing staging a comeback? Is Amazon the new Google? Will Author Rank forever change search and content marketing? Is there really an urgency behind getting your website mobile-friendly? And who “owns” social media, anyway? These and other provocative discussions buzz up the Web in the […]
Video is one of the most powerful ways to engage your audience online, whether you’re running a huge multi-national corporation or a small business employing just a few staff. In fact, more small businesses than ever are choosing to include videos on their websites as they realise that video is becoming an integral part of […]
Today we’re starting off the New Year with a new series of SEO copywriting videos on how to start an SEO copywriting business. So whether you’ve been thinking about launching your own freelance copywriting business for awhile, or you’re looking to transition from in-house to freelance copywriting, this series is for you! Inspired by the […]
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