A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Greetings! In today’s installment of the How to start an SEO copywriting business video series, Heather addresses the subject in the broadest sense. That is: how and where do you begin? What steps do you need to take? In her preceding video posts about starting a copywriting business, Heather discussed how to: define a niche market, […]
In this week’s latest and greatest internet marketing news, (big) data-driven marketing and Google dominate online discussion. The SEO and search community marks the second anniversary of Google’s Panda update, and discusses PageRank, related paid links penalties, a new twist on Google’s search snippets, and post-Penguin linking strategy. Content marketers discuss increasing big data, mobile […]
Greetings! In this installment of her how to start an SEO copywriting business series, Heather discusses a topic that freelance copywriters struggle with all the time: what copywriting services should I offer clients? When you first start out – and even after you’ve been in business for awhile – it is tempting to offer every […]
Wow! Where to start…This week’s latest and greatest internet marketing news is positively stuffed with industry trends, tools, analytics, resources, strategies, how-tos, tips and thought pieces. And let’s not forget events! Perhaps it’s best to describe this roundup simply as a rich banquet featuring all your favorite online marketing entrées: SEO and search, content and […]
In an ideal world, the answer is both. If a writer and a site editor can work together to make sure a piece of content is optimized for Google as well as readers, then you have double the chance that it will actually get done correctly. Unfortunately, there are amazing editors and amazing writers who […]
Greetings and welcome to another installment of the how to start an SEO copywriting business series! In this video, Heather builds on her previous two posts speaking to the importance of having a freelance copywriting contract. Specifically, she answers a question posed by a reader/viewer asking whether a contract is still necessary for small copywriting […]
In this week’s latest and greatest online marketing news, content marketers assess the state of their industry, the SEO and search community discusses merging social promotion objectives with search goals, while social media marketers talk up Google Plus’s bright future. Enjoy these highlights and more of the week’s best of the internet marketing web! Content […]
Hey there, freelance copywriters! Welcome to the next video in the how to start an SEO copywriting business series. Today, Heather elaborates on last week’s video (on the necessity of having a freelance copywriting contract) with three crucial things you want to include in your copywriting contract. While she is not an attorney and this […]
Where were you when the Superbowl went dark? Social media marketers discuss several brands that successfully leveraged the power outage, as well as Facebook’s imminent targeted ad transparency. Meanwhile, SEO and search pros discuss Google’s authorship markup and its impact on rankings, and word is that content marketing now supersedes social media as the #1 […]
Greetings and welcome to yet another installment of Heather’s “how to start an SEO copywriting business” video series! You’ll want to pay especially close attention to this one, because here Heather talks about the intimidating subject of copywriting contracts. For new freelancers, getting a client to sign a contract can be a really scary thing. […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?