A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
What’s on your list of successful link baiting techniques? Contests? Infographics? Widgets? If so, you’re not alone. You’ve probably used a few of them yourself. And they may have done their job and generated a ton of traffic. But do these types of content really give you the results you’re looking for? Failure Disguised as […]
It’s fall, and yes — time for that seasonal tune-up. This week’s latest and greatest web writing news features the nuts & bolts of getting the most out of your online marketing efforts and simply getting things done. Content marketers offer practical tips, SEO & search discuss the basics of link building and strategy, while […]
In today’s tight economy, measuring and proving ROI is more important than ever. Businesses and site owners want to know that every dollar of their marketing budget is being put to good use, and that includes content marketing. Content marketing is the lynchpin of all your other online marketing efforts (SEO, social media, link building, […]
Greetings! Today we’re featuring Heather’s all-time, top five SEO copywriting video posts, from how to write for Google’s Panda update and expanded site links, to “ideal” home page word count, SEO web copy over-optimization, and that undying keyword density question. Tune in and enjoy the best of Heather’s best! 1. How many words should be on […]
Welcome to this week’s latest and greatest web-writing news, jet-lag edition! Abbreviated yet full of great links from content and social media marketing, search and SEO. Without further ado, here ‘tis…. Content Marketing Top Rank posts three internet marketing trends that you don’t want to miss. Content Marketing Institute posts the content strategy that made […]
Marissa Bishop is the founder of Mimi Bee Marketing, a company that provides writing, marketing and social-media services to big-idea entrepreneurs and business owners. How would you define a big-idea entrepreneur or business owner? They are people who have a vision – or maybe even what some would consider a crazy idea – and decide […]
In this week’s latest and greatest web writing news, Google+ opens to all and expands its offerings, while Google itself seems to be contemplating publishing. Other tasty news from content and social media marketing round out this roundup…Enjoy! Content Marketing Lee Odden of Top Rank posts “Holistic SEO with Cross-Channel Keyword Optimization & Copywriting.” Johnny […]
Guest post by Gabriella Sannino, SEO Copywriting Expert of Level 343 Words mean things: how you write those words, and in what context, can mean the difference between a conversion and someone falling out of the sales funnel. The English language is so complex, a single comma and space can make the difference on how […]
Want to sell more? Make your benefit statements specific. Very specific. Heather developed this piece in response to a reader question about how to increase the effectiveness of their web copy. In looking through the reader’s web content, Heather realized that one of the opportunities the copywriter could leverage was to make their marketing copy more […]
Previously, I wrote a post here, on the SEO copywriting blog on 5 Ways to Use Analytics to Find Content Marketing Opportunities. Through that post, I gave a two-part series of presentations on analytics and how it helps us analyze our own sites and how to make them better. For today’s post, I would like […]
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