A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
You’ve surely heard about it: Google’s most recent attempt at carving out a social platform, Google Plus, has everyone abuzz with speculation, opinions, and analyses. As highlighted in this week’s latest and greatest Web writing news, social media grows ever more influential, and is now undeniably an integral part of search and SEO. Embracing this […]
So have you managed to achieve page rank and social influence while keeping your integrity? Much talk about this (and much more) in this week’s latest and greatest web writing news. Content and search marketers, SEO and social media leaders alike address ethical marketing, as well as the inevitability of mobile marketing, Google’s plus initiatives, […]
Cherryl never thought of herself as a writer. After college, she worked as a liaison between design engineers and factory personnel in the aerospace and automotive industries for some 25 years. Cherryl converted engineering drawings created by design engineers into step-by-step instructions for factory personnel to use. She loved the challenges and interacting with the […]
Welcome back! Today’s SEO copywriting tip is in response to a question from the SEO Copywriting Facebook group: how do you market a (local) business online when you don’t have any money? This can be tricky, because ideally if you’re launching a new business, you usually have a marketing budget, however small. At the same […]
Happy Solstice! The breadth and depth of this week’s latest and greatest Web writing news has all the makings of a long summer’s day. Welcome insights into content and social media marketing, as well as new perspectives into SEO and search, await you with these choice picks… Content Marketing: Garrett French posts a great read […]
Greetings! Today’s SEO copywriting video tip addresses the three telling signs that your SEO copy may be over-optimized. Yes, there is such a thing, and it happens when you’ve geared the copy so heavily towards the search engines that you’ve forgotten about the user experience. Join Heather as she discusses the three telltale signs that […]
Looking for answers? Need some expert advice? Well you’re at the right place, because this week’s latest and greatest web writing news is positively crammed with counsel. From improving the quality of your content to making search sociable and social searchable, it’s all here, dear reader, whatever your preferred venue: social media, content, SEO, and/or […]
Greetings! Ready to get your learn on? Great, because today’s SEO copywriting video post delves into the question: How many words should be on my homepage? Heather’s SEO copywriting tip actually piggybacks on a recent (Google) Matt Cutts’ (“that’s a good question”) video addressing whether you should have more or less content on your homepage. […]
Intriguing… Google, Bing and Yahoo are harmoniously collaborating on structured data via Schema.org, Google’s +1 button has arrived, and Facebook now recognizes faces…these and other interesting new developments run throughout this week’s latest and greatest Web writing news, from content and social media marketing, SEO and search. Catch the newest twists and turns: Content Marketing: […]
Ian Lurie is Chief Marketing Curmudgeon and President at Portent Interactive, an internet marketing company he started in 1995. Ian started practicing SEO in 1997, and has been addicted ever since. As a steadfast fan of Ian’s candid and wicked-smart expertise, I’m delighted to feature his words of wisdom today. – Heather It amazes me […]
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