A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Greetings and welcome back! Today, Heather discusses her favorite writing tip that can benefit all writers, whether you’re an in-house copywriter, freelance writer, blogger, or even a novelist. And that tip is: how to use a swipe file. Swipe files are spectacular because they offer a great way to conquer writer’s block and provide inspiration […]
Trolls & reputation management, business blogging blues, and disavowing spammy links…this week’s latest and greatest Web-writing news is jammed with helpful information on dealing with these and other less-than-pleasant issues. Be it SEO, search, content and/or social media marketing – if you’re struggling with something, you should find links to remedies and counsel here! Heal […]
If you are looking for a new way to spice up your content marketing, consider doing an interview with a well-known thought leader in your industry. An in-depth interview is a great alternative to the traditional blog post or article, giving your readers great information in a new format. Here are 2 reasons why an […]
Greetings and welcome back! Today Heather discusses three SEO content ideas for those of you who may be “blogging blocked.” If you’ve been blogging awhile, eventually you’ll probably hit the point where you’re not sure what to write about anymore. It can be very frustrating to sit there, looking at a blank page, thinking, I […]
Algorithms and their aftermath capture the headlines in this week’s latest & greatest Web-writing news, with Matt Cutts’ announcement of Google’s much-anticipated (post-Penguin) “Disavow links” tool and Facebook’s “Edgerank” algorithm backlash. Find out what you need to know to shake the algorithm blues and much more from this week’s best of the Web! Content Marketing […]
Today, Matt McGee honors us with an interview on how he came to be the Executive News Editor of Search Engine Land and its sister site, Marketing Land, as well as his motivation for starting his own blog, Small Business Search Engine Marketing. Matt also shares what small business site owners should focus on now, […]
Greetings and welcome back! In this week’s SEO copywriting video how-to, Heather addresses when video-only content can be bad news for your website. You may be thinking “How can that be?” because first off, THIS is a video post, and it’s well known that a lot of people check out YouTube every day, and that […]
In this week’s latest and greatest Web-writing news, content marketers focus on conversions and profitable blogging, SEO & search pros discuss the latest round of Google’s algorithm updates, while social media marketers talk about LinkedIn’s changes. Enjoy this week’s Web gems! Content Marketing Lee Odden posts “Content Marketing: Why to How with Business Innovation from […]
…An interview with SugarSpun Marketing‘s Jennifer Evans Cario Today we feature our interview with Jennifer Evans Cario, founder of SugarSpun Marketing and among “The Women Who Rock SEO – the second wave.” Jennifer talks about her career in internet marketing and SEO, her passion for helping smaller businesses with cost-effective social media marketing strategies, and […]
Welcome back! Today we’re featuring another collection of SEO Copywriting’s video how-to’s, all to do with specific techniques you can readily use in your Web writing to boost conversions. After all, at the end of the day it is how well your Web content converts that counts! Ever mindful of just that, Heather devoted a […]
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