Entries by Laura Crest

SEO content marketing roundup, week ending August 15th

Busy is the word for this week’s latest & greatest Web writing news. Content marketers discuss conversions, SEO & search professionals digest Google’s latest (and largest) search quality algorithm updates – focusing their attention on the “Emanuel” update penalizing serial copyright infringement offenders – while social media marketers note Yahoo’s ambition to be part of […]

Customer creation, conversion, & SEO: an interview with Brian Massey

Today we’re delighted to share with you our most recent chat with Brian Massey, “The Conversion Scientist.” Brian has been busy since last year’s interview – namely, he has written a new book that is soon to be released: Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. Here’s what Brian has to say about […]

SEO content marketing roundup, week ending August 8th

In this week’s latest and greatest Web-writing news, Facebook grabbed the headlines with a client’s allegation that it uses bots for ad traffic. Meanwhile, SEO & search folks broaden the discussion of their profession beyond marketing, and content marketers talk online sales. Enjoy! Content Marketing Rebecca Lieb discusses “The Content/Advertising Intersection” at Marketing Land. Gabriella […]

Is your B2B content choking on red tape?

One of the biggest challenges facing B2B marketers today is content creation. Long term SEO success demands a consistent creation of quality, informative content—blog posts, articles, white papers, webinars and so forth. Since most B2B marketers seem to constantly struggle with content creation, many are worried their industry might be too “boring” to write much […]

How to make prospects want you, again & badly!

Greetings! Glad you’re back, as Heather has created another awesome SEO copywriting video! Today, she talks about how to make prospects desperately want your product or service…even more than before…and right now! Of her favorite copywriting strategies, Heather discusses how to tap these most compelling buyer buttons: exclusivity & perceived value. And this is really fun, […]

SEO content marketing roundup, week ending August 1st

Psssst! Google has unveiled its secret to site indexing, while its paid ads continue to crowd out organic search results…This, plus what to expect from Google in its next update, how content marketers can woo visitors back to their websites, and how social media marketing’s trends and future are unfolding, dominate this week’s Web-writing news. […]