A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Greetings! In today’s video how-to, we’re addressing the web-writing fundamental of distinguishing a product/service feature from its benefits. Understanding the difference is crucial for effective copywriting, and presents a tremendous opportunity to dramatically increase site conversions. But before you can master the art of transforming a mere feature into a compelling benefit, you first need […]
Let the games begin! In this week’s latest and greatest web writing news, the gloves come off and it is on: Google (seemingly) takes on black-hat SEO practices in a widely-publicized scandal while (actually) continuing to wage war on content farms, content marketing talks influence and smart branding strategy, and social media flexes its muscle with […]
Welcome back! In today’s video post, Heather discusses how to create compelling, clickable page Titles for your website. Page Titles are important to master, as they not only weigh heavily in search engine positioning but also serve as your first conversions opportunity on the search engine results page. So take a few moments and join […]
Derek Cromwell is a 30 year old self-professed copywriting dweeb and content marketing nerd – his Twitter background states that much clearly. He is the founder of Thunder Bay Media, LLC, a company he started in 2009 based in the Metro-Detroit area of Michigan. From his home office/fortress he provides SEO copywriting and content marketing […]
It’s a new twist on the old theme of art imitating life – and vice versa — in this week’s latest and greatest web writing news: the boundaries between offline and online marketing and realities effectively dissolved, from a Google executive’s social media ignition of Egypt’s revolt on one extreme, to the Super Bowl advertisements […]
Welcome back! In today’s video post, Heather elaborates on SEO copy editing, specifically addressing how to edit your existing content with keyphrases to drive more search engine traffic to your website. As you may recall from last week’s discussion about SEO editing versus copywriting for SEO, keyphrase editing is a smart strategy for longer “information”-type […]
Spam, spam, spam, spam, spam, spam, and spam. Sound like your search results? Monty Python’s famous skit is most applicable to this week’s latest and greatest web writing news: SEO, search, and content marketers alike chirped up Google’s algorithmic change aimed at hammering the spam churned out by content farming giants – and it seems […]
Strategy is the watchword for this week’s latest and greatest web writing news, in content and social media marketing, SEO and search. While Google managed to steal the headlines and then some, the rest of the online world worked on crafting a smart marketing strategy for the year. Take a peek at all the strategies […]
Welcome back! In today’s video post, we’re going to address the question of the week: “how can I make money as an SEO copywriter?” You have the three crucial skills to be a successful SEO copywriter and have studied the several disciplines that make up the field (or at least, have made a beginning […]
Cultivating your competitive edge is the theme of this week’s latest and greatest web writing news. It’s a proverbial jungle out there, and advice on how to successfully pen and market your way through it — from content and social media marketing to SEO and search – dominates the buzz. Get your competitive edge starting […]
I’ve been teaching writers for over 20 years. Want to learn my secrets?