A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
Kellie has always had a passion for helping others. For years, she has volunteered at her daughter’s school, writing monthly newsletters and articles for the newspaper, hoping the information she provided would be useful and helpful to others. After spending over 25 years in the corporate world, the dreaded day had come. The company was […]
Greetings! In today’s Q&A video post, Heather addresses the question: how can I save money on SEO copywriting services? You may have noticed that professional SEO copywriting isn’t cheap. You do get what you pay for. So the challenge is if you want to build out really good content for your site, you’re looking at […]
Integrated marketing dominates this week’s latest and greatest web writing news, as content and social media marketers, SEO and search professionals alike recognize the need to incorporate other specialties into their marketing mix. Enjoy this week’s mix of hybrid picks: Content Marketing: Heidi Cohen posts seven ways that content marketing can reduce costs at Content […]
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. Conversion Sciences was founded to fill the Web with helpful, engaging and entertaining […]
Welcome back! In this third post of her Q & A video blog series, Heather addresses the oft-asked question: How can I make my e-commerce site better for the search engines? Many smaller to mid-sized e-commerce companies are now striving to make their sites as good as they can possibly be, after suffering the fallout […]
The triad of content, SEO, and social is the common theme running through this week’s latest and greatest web writing news. Posts about crafting unique and compelling content, engaging the reader, creating social buzz, and ensuring optimization across the spectrum (wait, does Google like it?) dominate the blogosphere. Catch up with these choice selections… Content […]
Welcome back! In today’s video post, Heather answers a question from the LinkedIn SEO Copywriting group: What does an SEO copywriter do, anyway? It is an excellent question, as many folks are somewhat mystified by the words “SEO copywriting.” Whether you’re in the online writing profession, or are considering hiring a SEO copywriter, you will […]
Maybe it’s due to the tax season, but there seems to be a lot of number crunching going on in this week’s latest and greatest web writing news. From content marketers trying to make sense of data and social media marketers measuring returns on relationships, to the SEO and search community analyzing the relative impact […]
Heather Georgoudiou is an in-house SEO copywriter for Revenue Performance, Inc. an internet marketing firm that specializes in the hospitality industry. A graduate of Rollins College, she writes optimized press releases, web copy, newsletters, email blasts, and social media posts. What got you interested in SEO copywriting? I was a non-traditional age college student who […]
Welcome! Today we’re introducing a fun new feature to Heather’s Monday how-to video blog series: answering your questions! Yes, Heather is accepting questions you may have regarding anything SEO, content marketing, and web writing, then answering via her video blog post. How cool is that? Today’s post answers one of Heather’s most frequently asked questions: […]
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